Any pointers for generating my own FB leads?

Finding a way to use FB leads can lower your costs per lead. I believe it's also better than buying leads from other vendors. I use FB leads myself. The costs may start out a little higher than you like but once you get it dialed in they go down. Once I spent the time to learn it, my business has increased significantly. By the way, they are much better qualified leads that are in my control.
 
Here is a screen shot from my FB campaign for the results of 11-3 to 11-9.

I am paying less than $3.00 per lead.

Retargeting is huge in FB ads, and yes, you can get your cost below $3.00 ALL DAY LONG.

Now throw in the TCPA compliant paragraph that must be in the face of the lead, can't be hidden, and then you have to record the whole process otherwise you can't prove the language is even there, and then store it for 3 to 5 years. That will change the price. Just found out a call center got nailed from an FB lead, it is the next professional plaintiff target for sure.
 
Now throw in the TCPA compliant paragraph that must be in the face of the lead, can't be hidden, and then you have to record the whole process otherwise you can't prove the language is even there, and then store it for 3 to 5 years. That will change the price. Just found out a call center got nailed from an FB lead, it is the next professional plaintiff target for sure.

That increases the cost by pennies.
 
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