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I'm not sure what you are asking? A lot of agents are selling by phone and making really good sales numbers. We are a face to face agency. Jeff Root runs a great phone sales agency. Dave Duford has one going really well too.Perhaps I have misinterpreted your question. If your statistic is accurate in that 50% of your competition has moved from F2F to phone sales, one would have to think that makes it better for them, "potentially".
Otherwise, we would have to believe that 50% of your competition failed in the F2F market and are trying something different. If we can agree that at least a few of the 50% were successful in the F2F market, by default we have to give them credit for making sound business decisions in the past. Why would those who have been successful in the past, by making sound business decisions, move into or add phone sales if their research didn't think it would drive revenue and expand their market share? You said it yourself, both Dave and Jeff's agencies are doing very well.
Those entities that have either added or moved into phone sales will only survive, if their agents survive. When agents don't survive, the probability of business falling off the books and getting replaced increases. However, those policies sold over the phone that never get replaced, even after the writing agent has failed out of the business, suggests that the telesales market is making some serious money. One cannot deny the fact that there are some telesales agents out here earning more money than F2F agents, and vice versa.
People who specialize with one thing get really good at it. I don't think agents choose F2F or phone based on how much they will make. I think they choose it based on which way they enjoy working.