- Thread starter
- #11
ShawnBrooks
Expert
- 25
Ok thanks to all who replied to my post, I got alot of good information and I really appreciate your time!
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Ok thanks to all who replied to my post, I got alot of good information and I really appreciate your time!
My experience seems to be the opposite of this. If we have 30 people in the room (avg 17-18 buying units...4-6 singles w/ 12-13 couples), the goal is normally 50/50/80. 9 appts w 5 shows and close 4 for something. These are tax, annuity and retirement seminars with registered reps so maybe the numbers are different due to the content.
Either way, consistency is key. I have seen a number of "one and done" seminars that crash and burn. They need to be part of your marketing plan. They also need to be repeated w/ frequency and most importantly, the process and follow up is everything.
Would it be correct to infer that the sales from your seminars are small? I'm just curious because I've never sold annuities in a seminar, but usually my annuity clients are putting a good bit of money into them.
What kind of $$ are you talking about with the seminar client?
Wow, this takes "oops" to a whole new level......unfortunately about 500 of the mailers got ruined in my office somehow by spilled beverages.
Did you call any of the 1000 that got your mailer to ask them to attend? When I was doing seminars, this usually added at least another show. It also gives you the opportunity to ask them to bring friends/neighbors etc. as well as to offer to schedule appointments for those that did not want to or could not attend your seminar. You can't get people to let you in if you don't ask!I am 29, put on my first seminar this year. Designed my own postcard mailers on vista and got 1500 of them. My clientele is school teachers about to retire, so I sent them to all teachers in dade county about to retire. unfortunately about 500 of the mailers got ruined in my office somehow by spilled beverages. i sent out 1000 of them, had 8 people show up to my seminar. hosted it at a nice hotel in downtown miami it was a great setup and only costed me about $200 for room rental. had a great view of the city in a new hotel. postcards ran me around 300. the biggest expense is the stamps. 48 cents x how many ever you send can add up. they say your first seminar is a learning experience and it was. next time i will send out at least 3000 invites to try to get 20 people. I also used an rsvp service where the people called and rsvp'd by 1800 number. they also had the option to rsvp online.