Auto Marketing Campaign Recommendations ?

[PCSeller]

Does anyone have some recomendations on some vendors which would allow me to indentify prospects who are with a specific carrier? I am trying to put togethor a marketing campaign to target a couple select carriers in my market which we are killing everytime we quote against them.

Any recomendations would be appreciated.

Thanks

 

[djs]

Re: Auto Marketing?

Doesn't exist.
Everyone would use it if it did.

Best source is your own prospecting book where you kept these notes when you competed previously.

Dan

 

[CaptiveGuy]

Re: Auto Marketing?

I wish I could find a way to do that too. Normally I just tell the client "we are very competitive against your prior carrier so let your friends and family know to give me a call if they are still with them".

If I could get a list of everyone who has Nationwide in my area that's all I would go after...

 

[1manshow]

Re: Auto Marketing?

You guys need to go back to your list vendor. I have purchased lists sorted by xdate and carrier.

 

[Sales71]

Re: Auto Marketing?

You guys need to go back to your list vendor. I have purchased lists sorted by xdate and carrier.

1manshow I remember when I did telemarketing campaign I had bought auto leads with X dates. I am not sure if it had there current carrier, but that might have been.

It would be very helpful to have the current carrier. Especially if it's a captive company and you know you have a much better rate in your area than them.

 

[bobson]

Re: Auto Marketing?

You guys need to go back to your list vendor. I have purchased lists sorted by xdate and carrier.

I know with a couple of carriers we pull reports and it gives us the current carrier.

 

[ralfgage]

If you are captive and going independent then you may know lot more about target marketing specific to that agency.

 

[KPIA]

Here's an idea you might want to try. Buy radio spots using a client testimonial " I was with Company X and Agent Y saved me 65% for the same coverage."

We targeted Farmers like that with a radio ad and it worked pretty well.

Down side to that is terrestrial radio is becoming less and less effective, but prices are coming down as a result.

If you can get direct mail lists by carrier, I really like that idea. Although I would wonder who their sources are for that data and how reliable/up-to-date it is.

 

[stevenricherd]

Look for telemarketing with other strategies as well, go with local ads in daily and other reliable sources of news, it is nice to place a ad with experts advice to choose X company for auto insurance policy.

commercial property insurance

 

[LearnMedicare]

How is all of this working for you guys?