BBB Accreditation Worth It?

[coomesinsurance]

It is worth it for SEO purposes alone. According to MOZ the BBB has a domain authority of like 97 (good authority signal). If you run a website, my recommendation would be to sign up for one year, post your link, then do not renew. They will not remove your website information from the page after you decide not to renew.

I signed up a for 1 year a few years ago, never renewed and they still say I'm an accredited business with an A+ rating. It doesn't convey nearly as much trust as it used to but its an easy win for SEO.

interesting point John. I noticed how high their domain authority was on my backlink searches, which was part of the appeal. I'll have to think about that more.

In general, I agree that the $500 could be better spent.

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I've been a member three years. I've found the business I've gotten has been worth the expense. It may not matter to younger consumers, but many seniors still place value in it and those are my customers. I reevaluate every year. There may come a time I drop out. So far, so good.

good point. Pays for itself it can retain one policy from it.

I am using the ethics.net seal on my website currently...freebie membership from my E&O. I guess that's like the poor mans version of BBB lol

 

[AllenChicago]

I don't how or why, but doing a Google search on a business name is increasingly turning up their Better Business Page in the top 5 search results. Maybe BBB is paying Google for this exposure? If so, a smart tactic, IMO.
ac

 

[coomesinsurance]

I don't how or why, but doing a Google search on a business name is increasingly turning up their Better Business Page in the top 5 search results. Maybe BBB is paying Google for this exposure? If so, a smart tactic, IMO.
ac

really? I haven't noticed that lately, I'm going to keep a look out for it. Although that may just mean I'm searching business names that aren't BBB members? If that were the case, it would add another reason to consider forking over the $500/mo, I suppose.

 

[Norwayguy]

To be fair the BBB is run by smaller subsidiary groups and each one may or may not be on top of their memberships. I may have gotten lucky because the year I stopped paying for the BBB, the BBB in my region got shut down for alleged misconduct and was absorbed by another BBB group. .

Is the irony lost on anyone?