You definitely want to allow comments. people like to discuss things. You have absolute authority to remove stuff and edit them... but to give them a voice allows you to build a following. you want to interact with the real comments as well, to let them know you are around and ready to help. Make friends, influence people, and they buy from you. I have not done many insurance blogs yet, I am working on it. But I have done many blogs for other arenas and it has been pretty successful.
The use of video again makes it more interactive and engaging. You want them to come, read and stay awhile. Be yourself and REAL. people like to work with people with similar thoughts, affinities, lifestages, and sharing some of those things lets them know who you are. of course you run the risk of turning some people off, but more often than not you will build lifelong customers who know you and like you.
At least that has been my experience in the blogging world.
The use of video again makes it more interactive and engaging. You want them to come, read and stay awhile. Be yourself and REAL. people like to work with people with similar thoughts, affinities, lifestages, and sharing some of those things lets them know who you are. of course you run the risk of turning some people off, but more often than not you will build lifelong customers who know you and like you.
At least that has been my experience in the blogging world.