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So how are you handling these leads? Lets say you're working 1 of your 11 counties this week and 3 come in from 3 different counties 60 miles from the county you're working.Do let these leads "sit" until you're working those counties? Do you try to make an appointment within 1-3 days and make a special trip to see these higher quality leads?Since these leads aren't targeted by location they could pop up anywere.They're filler leads as others have said and the challenge is working them into your regular appointments in a timely fashion.
One thing I've never done in this business is track miles. If I call and get appointments I don't care if it's 60 miles. At least I'm not toting shingles in the Mississippi heat. I've never worried about the small stuff.