Calling Small Business' Directly
- Thread starter lacy_amy
- Start date
- 7,790
Good posts, Al----very informative. I tried that link to your business card and it came up as "File no longer available." What's the story?
G
Guest
Guest
Good posts, Al----very informative. I tried that link to your business card and it came up as "File no longer available." What's the story?
I took it down because I realized it had my private email and fax number on it and I don't want those out in the public domain any sooner then they will eventually be. I'll create a copy and black them out and put it back later on.
- 9,744
It all boils down to which is more important to you.
- 868
Al, why are you staying in the closet. I am out in the public domain and it is so freeing
- 2,908
The ads on TV have changed a bit in the last 30 years but years ago there used to an ad every ten minutes that would say 1 in 3 people has been abused, 1 in 4 people suffers from depression, suicidal thoughts, serious mental illness, 1 in 6 was the victim of fraud, 1 in 10 cannot read, write, or hold their head up. 1 in 4 is alcoholic, drug addict, pervert whatever. You get the picture.
What is the point? The point is that you should work on developing an approach that is professional, courteous, knowledgeable and does not inherently piss everyone off. Other than that, if you cold call a 100 people on the phone or in person, just statistically think of how many people you are going to run into who are stuck in their own crap already regardless of what you say or do. You would be too far inside the comfort zone if you didnt piss a few people off along the way. I mean everyday.
- 868
My advice....
The reason this business of sales pays so well is that average people will not do well. You must not only know what you want and know what to do but you must also not care too much about what others think of you or what you offer.
Others can be used as sources of guidance but you must keep your own counsel, trust your own intuition and in the end always do what works for you.
Why worry about this great marketing idea that could work that cost 20K if all you have is 200. Find a way to leverage that 200 for yourself and you may find you come up with a better ROI than that 20K marketing idea would have yielded you.
The reason this business of sales pays so well is that average people will not do well. You must not only know what you want and know what to do but you must also not care too much about what others think of you or what you offer.
Others can be used as sources of guidance but you must keep your own counsel, trust your own intuition and in the end always do what works for you.
Why worry about this great marketing idea that could work that cost 20K if all you have is 200. Find a way to leverage that 200 for yourself and you may find you come up with a better ROI than that 20K marketing idea would have yielded you.
Everything works within reason....if you do enough of it.
Sales is just like dating its a number game. If you ask and she says no move on to her friend or sister.
Take advantage of today's technology. Predictive dialers and Voice Broadcast will help you in the numbers game.
Small business owners is a good target for Health.
How small is a small business? If it is truly a small, close knit business, I pose as a dumb customer to get the name of the owner. For example...
"what um.... (pause)... what's the name of the ah, owner?"
Most of the time, the gate keeper gives me the owner's name because I don't sound like a sales person. The key is getting the name and keep calling the owner back. Most of the time, they're not there. They are cagey creatures and have to be called back to get them on the phone.
If it's a bigger business, ask for human resources. They normally handle group benefits and such.
My company - Deed Data - provides highly targeted lists to the insurance industry, but recently, we have also started offering telemarketing services, primarily for P&C agents but for commercial lines as well.
Keep smiling and dialing
"what um.... (pause)... what's the name of the ah, owner?"
Most of the time, the gate keeper gives me the owner's name because I don't sound like a sales person. The key is getting the name and keep calling the owner back. Most of the time, they're not there. They are cagey creatures and have to be called back to get them on the phone.
If it's a bigger business, ask for human resources. They normally handle group benefits and such.
My company - Deed Data - provides highly targeted lists to the insurance industry, but recently, we have also started offering telemarketing services, primarily for P&C agents but for commercial lines as well.
Keep smiling and dialing
