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Depends on how non specific and what state. If it talks about giving them something for free, that is different than a card that doesn't mention anything for free...
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Depends on ages and geography. Might be able to do better than that per/k.If you could pay $20 for a non-specific lead card what were your thoughts?
Who has the cheapest affordable life insurance DM out there?
We charge $27.50 for the "affordable life insurance" card if you mail to ages 50-83. Or $28.50 if you mail ages 55-79.
But the reason agents think they want to pay the extra $1 per lead is because they think the word "affordable" will keep people from responding that think it's free. That's the dream isn't it? To have a lead card that screens out the non-buyers? That's never going to happen.
What helps more than wording on a lead card is to get with a good successful group. Choose a good one and run with them. Our group (FexContracting) discusses this kind of stuff every week on a conference call. Just listen to the agents that are producing $200,000+ do and model your business right after theirs.
A good group will teach you how to sell the "thought it was free" people rather than try to screen them out.
A good group should also lower your lead costs and help you find the most competitive companies that approve your cases. All without reducing your commissions.
If you are already with a good IMO, use their knowledge. That's why they make the big bucks. They should be helping you. If not, research us and other good ones on the forum and make a change. 2018 is the best year in history to be an FE agent!
Now there's a pleasant thought as I sit here freezing in near zero wind chills.
How about adding the ADB and telling them it's "free"?Depends on how non specific and what state. If it talks about giving them something for free, that is different than a card that doesn't mention anything for free...