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Because they were losing CD sales to insurance agents selling annuities which always paid higher interest than CDs. They were losing market share.I honestly never understood why banks began pushing annuities. It made little sense to me because they usually took an asset they had on deposit like a CD where they were lending the deposited money out at a higher interest than they were crediting. IE. lending at 5% & crediting 3% on deposit for an annual spread of 2%. By selling an insurance companies annuity, they were sending the asset elsewhere for a 1 time commission as the bank was merely the insurance agent on the annuity & the bank employee a sub agent that got many times little or none of that 1 time commission. If a CD stays on deposit for say 10 years for many customers, that is 20% the bank could have made on the spread of crediting & maybe they received 2,3 or 4% 1 time to sell the annuity.
The oddest part is the corner bank employee many times pressuring people to buy the annuity didn’t get paid on the annuity sale, but needed so many points on a monthly or quarterly grid to hit their salary benchmarks for # of various transactions. So, a comp grid incentivized the employee to push money to leave the bank & go to the insurance carrier.
Just never understood that