- 7,015
I talked to NASB agent today that was failing on their leads. I mean they use bait and switch leads as it is.
He decides to ditch the leads and cold door knock.
Guy wrote $300,000 in FE his first full year in the biz.
Come out, come out, wherever you are...
- Thread starter NSRH
- Start date
I talked to NASB agent today that was failing on their leads. I mean they use bait and switch leads as it is.
He decides to ditch the leads and cold door knock.
Guy wrote $300,000 in FE his first full year in the biz.
- 30,592
Not everybody answers their door when you show up unexpected, but it's harder for them to "hang up on you" at the door.
- 4,130
#fakenews
- 7,015
Whatcha talking about? They use "get your free memorial guide" lead and even the "free dental discount" lead.
chasejordan1
Guru
- 489
So dude made 300k at least. Really, then he is top 5 in country. Zero expense. I call big BS, but your a recruiter so it's expectected. Next the dude will be on food stamps.
- 4,130
How is a "memorial guide" lead card a bait card?
- 7,015
That's what the guy told me. $300k probably puts him top 5 with NASB but I'd imagine there's a few $300,000+ producers with a lot of IMOs. And there's a BUNCH of IMOs out there.
And just because JD is taking a break, doesn't mean you have to fill his shoes while he's gone.
The whole demeanor of the forum has shifted in the last few days, for the good. Let's keep it going.
Does it say "free"? If it does, it's a bait card.
- 7,015
The memorial card isn't as bad as their $5 gift card and dental discount card, but whenever you're offering something for free on the lead card, then 2 things naturally happen.
1. You get a higher percentage of free loaders.
2. You have to purposely pivot from the real reason why they sent the card in to final expense.
Hence the bait (memorial card, $5 gift card, dental card) and switch.
- 5,997
I did a ride along with an NASB agent awhile back. He door knocked his leads, i.e. he did not call ahead to make appointments. I cannot remember what the lead cards said, but I do know that I read them and they didn't strike me as bait and switch. At one house the lead respondent was not home. The agent did get into all the other homes we knocked that day, and presented at all but one. The one where he did not present it had quickly become apparent that she had no income and no means to pay even her electric bill, much less an insurance program. He did, however, close at each of the other presentations, and I believe he finished with close to $3000 AP that day, perhaps slightly over that figure. At no time did any of the folks ask about a memorial guide or any other FREE gift. And none was ever discussed. If it was on tha card, it was not a problem for this agent. Maybe it was for your NASB contact - but that would be because of how he or she was presenting at the door to get in to the home.
I do have a feeling that a targeted list, perhaps with a blank lead card in hand, might be a considerably more viable approach to this business for some than what many others would believe. I'm coming at insurance from the car business. But before I started selling cars I had built two businesses - one, a real estate company, which I sold, and the other, a carpet and upholstery cleaning business, which I am selling - primarily through knocking on cold doors. In the first case I was looking for folks who might be ready to list their home for sale sometime in the next 6 months, and in the latter case I was asking to come in to give a free quote for "the most thorough cleaning ever."
I think much of the push back we hear on the forum from those opposed to cold door knocking is due more to their own unacknowledged fear of doing it and not their professed disdain for someone who would do such a thing. Between the two businesses I built, I probably have cold knocked close to 5000 different doors (many of them multiple times as I found my response rate went up each time I made a new pass through a particular neighborhood, so I just kept hitting the same folks again and again, quarter after quarter).
I can't say that everyone was happy to see me, but I was never cursed at or threatened. And even once they know I'd be back, I never had anyone ask to be put on a "do not knock list." Here's the thing I found: People who would never, not ever, let a cold door knocker in their home will suddenly invite you in if what you have is something that they feel, at that time, they need. Knock on enough of those doors, and you are likely to find a number of folks who will feel, at that moment, that getting some life insurance is a good idea at that moment.
