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I can see it now. Mywatersoftenerbiz....
Come out, come out, wherever you are...
- Thread starter NSRH
- Start date
- 4,130
I believe what the lead says is more in the agents head vs the prospects. Do they read it word for word, and then say "why YES I need this!" Maybe 1% do the rest have a nominal/passing. The whole concept of "why you filled out the card" is borderline hogwash. Nearly everybody will tell you I filled out for something different then what the card says or I was purely curious because I see this all the time. Yes, The card I work is implicitly clear it's about Life Insurance.
Work the card you feel most confident in and if there's a mixed message to it be prepared that's all I can say.
Work the card you feel most confident in and if there's a mixed message to it be prepared that's all I can say.
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- 3,247
I totally agree!
When I bust out the 3 Reasons, I don't even say "why you filled out the card" any more. I say, "everyone I meet, fits into one of 3 categories"
By doing this, I'm setting the stage and forcing them into a "Why" because everyone fits into my 3 reasons!
- 4,130
Hey Doug explain the theory behind a 4 option close vs 3 while I've got you on my side.
- 26,179
Nobody wants the bottom one, the lowest, last, least cheapest least desired. Or at least they do not want others to know that.
Perception.
Perception.
- 4,130
I think most will pick the lowest that's why you don't show them such a low number to start with three option close.
- 26,179
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The middle is the most "comfortable" number....At least in terms of marketing. If you are really good you will probably over sell people to that highest number which isn't always good because it might not be in their budget if you overshot.
Holds to the old, "You can always go down, but you can't go up" frame of mind.
