degsey69
Expert
Don't be so fast to jump into that kind of referral trickery. Tlak to producers about getting referrals, not to marketers.
I'm sure there are some producers out there that ask for referrals. I have yet to meet one. Especially one that would hide the asking in veiled question.
The very best producers that I have ever had the opportunity to learn from do not ask for referrals. They get plaenty, but they do not ask for them.
Myself, I do not ask and haven't ever. Well, change that, I probably did when I first got started because I was told by some full of shat marketer that it was a good idea. I do know the quickest way to lose a friend is to send an insurance hawker over to their house.
I would estimate that 25% of my business is referrals, so it is a very important part of the business. My take is that referrals are earned, not given.
I am a producer and the question is not trickery, I wish I was a marketeer, it seems that they dupe a lot of good insurance people into parting with good cash for nothing but a lot of good words, hype, webinars and leads that you can get from a phone book.
If you do not ask for referrals you don't get any, if you get 25% of your business by referrals by not asking then all I can say is you are not doing much business.
The difference between being successful or not is being either pro active or reactive. The first works, ask the question, do not be shy. The tip I gave for refferals helps focus the clients when referrals are asked for.
I do know the quickest way to lose a friend is to send an insurance hawker over to their house.
jdeasy is hawking insurance how you do your business, because I doubt you would get any referrals if that is how you look at the way business is conducted in our industry.
I am in my 29th year in the industry, the basics are the basics, trained properly referral gathering is very effective. For example if it takes 10 calls to get 3 appointments to get one sale, then to continue with people to talk to you need to replenish the 10 leads to call so you need 3 or 4 referrals from each presentation to keep the supply coming in.
I'm sure there are some producers out there that ask for referrals. I have yet to meet one.
jdeasy the more I read your post the more b*** s*** I see coming out of it. You have not contributed any positive information for a new agent in the FE market to progress forward, instead you pour cold water over it and tell people what a hero you are.