Create Your Website

THOSE kind of template sites never track well with search engines. They may look pretty and are fine if you want an information site but the odds of getting clients from the site are almost nill.
 
HAHA... your funny... and WRONG!!

You got a link to a page where someone took a template designer, and it it themselves on a competitive term with around 200 searches + per day, that is ranking on page 1?

I mean, no blog, no anything custom, just the template.

I'd be happy to believe you, if you can prove it.
 
No offense but i dont know where the 200 searches a day come into play... it takes 10 searches to generate a lead but lets talk goofy template sites.

Back before i started moving away from traditional health insurance my TEMPLATE site was ranked PAGE ONE POSITION ONE for the primary search term that was generating 10K searches a month for that term based on the data from google. That means 10K searches total for the term. I again ranked page 1 position 1... you knew this, i think we spoke on the phone about it... not sure but i think?

now that i have a different biz direction and have intentions of one day killing and redoing it. I have spent very little time working on the site and with inactivity rankings drop... but i didnt care, health care is dead and i enjoyed the 7 leads a day i got for that 2 years. I am considering redoing the site because i need more flexibility that the temp site does not give me.

Now, lets compare where we are now.... lets use your site against my old template site... check these numbers out:

your site: rank for only 11 terms with 2 one page one, also note the possibility that you could be doing pay per click

my site: 119 terms with at least 31 on page one, no pay per click

i hate temp site just like the rest of you... but ranking on page one can and has been done..

P.S... the primary keyword with the 10K searches a month i bounce between page one position 6-10 and position 1 page 2 i just dont spend any additional time on it anymore

SEMRush report for URL: http://www.lifeplanningtn.com/

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peelerinsurance.com - SEMRush's main report for domain)[/FONT]
 
Duplicate content doesn't help as much as unique content, but content is far from the only piece of the puzzle. National carriers give their agents templated sites with very little customization (name, phone #, etc.) that still rank very well especially for local search. Take a look at this image for a sampling of templated sites showing up on page 1 of Google for the phrase "car insurance".

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I know this is 'just local search', but I've talked to one of these agents and they are VERY happy with the leads Google is bringing them and they don't lose a minute of sleep over their templated site or duplicate content.
 
Couple points Peeler.

#1 - you cant trust semrush - you can search the specific terms it shows for my site and see that where it says I am in the result and where I am are not the same thing. On top of all the positions being higher than it shows, it also is not showing where I am position 1 page 1 for several terms on bing/yahoo. Semrush is a poor tool to check page position with, because you don't know what datacenter it hits, and you also don't know what the results anywhere else are.

Tennessee Annuity 3 4 3 Tennessee Health Insurance 23 8 9 (-1) Tennessee Health Insurance Quotes 23 7 (-3) 12 (-8) Tennessee Life Insurance 11 5 5 Tennessee Life Insurance Quotes 4 1 1 Tennessee Medicare 14 6 (-2) 6 Tennessee Medicare Quotes 4 1 2
I track my own positions via a curl script off the correct datacenter daily off all 3 search engines.

You do rank for more terms, with a 5 year headstart, but semrush is also missing terms I do rank for that do have volume that I frankly don't care to share.

That tool isn't as useful as some experts would lead you to believe, the results are inaccurate at best, and you can generate the results more accurately yourself. It's probably adequate if you can't write your own script to do the same thing more accurately using proxies in a subnet where your own datacenter is located.

#2 - it takes more than 10 searches to generate a lead unless you are position 1 page 1. Position 1 page 1 should generate 30% of the click volume or higher, and 30% conversion rate, or you need to change something on your description or form. However, thats still 1 lead every 9 searches, and thats only the #1 spot.

To get a lead, you need to first be clicked, then have a conversion form filled, which I'm sure you can see with analytics if you run it will happen about 40% of the time on a well designed page.

By the math, you probably get 202 clicks per month from google for the keywords you show there (i refuse to pay for semrush's service), which should result in 60 leads, but the odd thing about it that you could see with awstats or something in your cpanel, you're probably getting more visits from the terms for ft worth and austin than you get from texas health insurance, because the 2-3 spots get 10x the amount of clicks compared to the 11 spot, which is page 2.

And on top of that, you didn't read exactly what I said there. I said a pure template site without a blog or any adding of content, etc.

That does not accurately describe your site at all, you blog correctly and target keywords in a manner that makes you rank.

What you showed didn't disprove what I was saying, it pretty well reinforced the point. I'm not saying buy **** from me, or whoever, most agents would be better off with a wordpress auto installer on like fatcow and a couple youtube videos explaining how to blog than they are with a template site that isn't being updated, and fatcow costs like 9 dollars a year, compared to 9-30$ a month.
 
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