Daily Video Tips for Agents on Insurance Websites

For those who have video's on their site, can you track traffic tied directly to the video? Can you measure the results of those visits? In other words, do vids translate directly in to sales?

I have about 40 videos on YouTube.com and about 40 other video sharing sites. I haven't seen much traffic from the video sharing sites.

I did this one about car insurance for teenagers. It has a toll free number on it that is only used for my car insurance videos. My assistant posted it and several others on 40 video sharing sites and we got a half dozen calls over several months.

I do however have a video that is linked from my email signature and the emails we send out with health insurance quotes. On that one I talk about my agency and play up the fact that it is family run and owned.

A video like that on your email signature or a blog post on your site may help people feel warmer and fuzzier about you or add to your credibility.

If you add the video to your email signature, you have to use a graphic that links to the video. I don't think that you can embed a video in an email yet.

I took a picture of my son and me and overlaid a "play button" on it in PhotoShop. Since it is hyperlinked to the video, from the user's perspective it works about the same way. It just doesn't play in the email. It takes them to YouTube.com.

However, I've yet to see droves of traffic from YouTube.com or any of its competitors.

I keep hoping that one of my videos will be provocative enough to get noticed.

Maybe I'll pull my inversion table out and do a video upside down. Maybe I'll learn to juggle.

Here is the video linked to from my email signature:

 
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