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Alright, I have a confession. I too have bought Deans system. At first I used it as a door stop. But after a few months, I figured I had better dig into it and see if it worked or not before the guarantee expired.
The first time I used one of his newspaper inserts my phone rung off the hook. It was a Tuesday morning, and by 1:00 in the afternoon, I had 53 leads that called my office. Now I'm not going to sugar coat it either. Not everything that I have tried in his system has worked that well. But I am hooked on the emotional response marketing that he teaches.
And I can see where it wouldn't be for everyone. It does take some patience. And when a marketing flops, it can be frustrating. But I can honestly say, I have had more victories using Dean's system over the past 3 years than I had with any prospecting method or technique prior.
Dean Cipriano is a good marketer. That's why you are sucked in to his pitch.
He does fax blast to agents. I get one of his faxes at least weekly.
Anyone's marketing methods will work if you apply them. If you want to follow Don Lapre's pitch and place tiny ads in classified sections it will eventually work. Same thing for standing on a busy street corner handing out flyers or business cards.
Anything that get's your name, and your service or product in front of the public will work. Some generate a better return than others, but they all will eventually get you prospects and someone will buy.
My most effective marketing tool is referrals. They take a long time to develop but my referral sources come thru with solid prospects almost every time. Referrals cost me nothing other than my time and my closing ratio is rather high.
I passed a referral off to one of the board members here a few weeks ago. The lady lived in another state where I was not licensed. Got a nice note from the agent thanking me for the referral. He said he wished all his clients were like that.
I make nothing off that. Maybe some day he will have the opportunity to return the favor, maybe not. Maybe some day the lady who called me will find someone in GA looking for insurance and will send that person my way. Maybe not.
If you want to spend hundreds, or even thousands on a marketing system you will eventually find prospects and make sales. I know some folks that spent several thousand on a seminar system a few years ago. They still do 3 - 4 seminars a year at a cost of $7000 - $10,000 per seminar. The system works for them and will probably work for you. I should tell you the first year they barely broke even, spending close to $20,000 for the system and promoting the seminars. By the second year they did better and they have been doing the seminars now for probably 5 years. They work quite well but most folks wouldn't have the funds, nor the persistence, to keep working the system.
And this . . .
The folks selling the system make far more than most agents that buy their system. The reason is, the folks who buy the system never follow through while the system marketer is still out there years later with his same pitch. Probably 80% or more who buy the system will ever make a profit from it.
So which group will you be in? The 20% who like the sytem and make it your own or the 80% who want to say it is a ripoff?
James,What I'm suggesting is that what Dean offers can likely be had for free by most any decent FMO or GA that specializes in Annuities or whatever you are seeking to sell.
Yes, which should be the first give away to suggest not to buy into his system! I mean do you really have to come here and ask? Who was it? Sti I think had a pict of a extremely fat naked guy at a desk with a telephone in his hand, I mean the mental pict of such a statement (I make my money in my underware) should be all one needs to draw a proper conclusion to stay away, far away!
I purchased his initial system for $695. After receiving and examining it, I sent it back for a full refund. The initial package was an upsell for more expensive services.