DM Responders Question

[jmarkk1]

I have a very similar background, what has put me in the right direction is adjusting my medicare marketing to target people people that are getting ready to retire and help them not only with a supplement that I can get paid on, but also when and how to apply for Part B, as well as how to maximize social security, . This is also the time that people also start to think about rolling over their 401k. I am not too proud to bring in a financial adviser on most cases either, and in return I am brought in to cases when I can help, although I have referred out enough assets in the past 12 months that I am studying for my securities license.

There are a ton of referral sources out there if you look for them, and I have found that referrals are much more open that people that sent in a lead card for a free brochure.

So how do you focus on those T65, etc? I've done this but business was mainly MAPD and lower income
Do you run Medicare Supplement DM or is it still general...Govt changes, etc
What kinds of referral sources do you work with?
Also, interested to know how you found FA willing to work with you. All that I've met tell their clients insurance is waste, etc
(probably with the backing of Dave Ramsey...lol)

 

[Tahoe Ray]

Medicare, health and life...making transition into retirement. I understand a lot about retirement planning...just need guidance on marketing, etc. I've sold annuities, but this came through Medicare business.
A lot of what I see in Medicare makes me want to help people earlier...like ages 40 up

You need to use a fact finder on all of your appointments.

It is important for your clients in general, not just in finding opportunities. Get some generic background knowledge on how to work the retirement market and you'll find a lot of situations where you can help.

All of your clients have problems...you just need to find those issues and provide the solutions.

 

[deadhead]

You need to use a fact finder on all of your appointments.

It is important for your clients in general, not just in finding opportunities. Get some generic background knowledge on how to work the retirement market and you'll find a lot of situations where you can help.

All of your clients have problems...you just need to find those issues and provide the solutions.

Crap. No wonder I am doing so bad. I don't bring anything out. I just talk to them

 

[jmarkk1]

Crap. No wonder I am doing so bad. I don't bring anything out. I just talk to them

So let me get this straight...you guys are saying it's basically a waste to do DM for annuities and it's better to market to those close to Medicare and do a fact finder? I'm guessing that you market to higher income demographics?
Then...once you're clients know and trust you, they'll refer you to their "younger" friends? Those that can benefit from life, DI, LTC, and annuities...
Is this the way to go?

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So let me get this straight...you guys are saying it's basically a waste to do DM for annuities and it's better to market to those close to Medicare and do a fact finder? I'm guessing that you market to higher income demographics?
Then...once you're clients know and trust you, they'll refer you to their "younger" friends? Those that can benefit from life, DI, LTC, and annuities...
Is this the way to go?

Also, have any of you found success mailing postcards with a specific message like...Remember 2008? Worried about outliving income? Etc

 

[KRobby]

So let me get this straight...you guys are saying it's basically a waste to do DM for annuities and it's better to market to those close to Medicare and do a fact finder? I'm guessing that you market to higher income demographics?
Then...once you're clients know and trust you, they'll refer you to their "younger" friends? Those that can benefit from life, DI, LTC, and annuities...
Is this the way to go?

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Also, have any of you found success mailing postcards with a specific message like...Remember 2008? Worried about outliving income? Etc

You don't seem too motivated with annuities, otherwise you'd take the advice that directly answered your question (even though he uses a different mailer) in the first reply. Find a product or niche you're excited about. There's a market for all these products, dm helps target your ideal demographic.

 

[jmarkk1]

You don't seem too motivated with annuities, otherwise you'd take the advice that directly answered your question (even though he uses a different mailer) in the first reply. Find a product or niche you're excited about. There's a market for all these products, dm helps target your ideal demographic.

Not sure where you get the idea that I'm not motivated to sell annuities. The thread is all about trying to sell annuities....
My general query is about whether or not DM annuity mailers are better than just trying to cross sell using medicare and/or LTC.

 

[Tahoe Ray]

Not sure where you get the idea that I'm not motivated to sell annuities. The thread is all about trying to sell annuities....
My general query is about whether or not DM annuity mailers are better than just trying to cross sell using medicare and/or LTC.

DM annuity mailers rarely work. Focus on cross-sales.

Look at how much a good annuity lead costs if you want any indicator....$100+

 

[jmarkk1]

DM annuity mailers rarely work. Focus on cross-sales.

Look at how much a good annuity lead costs if you want any indicator....$100+

I think I know how to run DM allowing me to cross sell using Medicare, but is there a good way to DM younger ages to cross sell? 50 yrs on up? Can't imagine using FE

 

[Tahoe Ray]

I think I know how to run DM allowing me to cross sell using Medicare, but is there a good way to DM younger ages to cross sell? 50 yrs on up? Can't imagine using FE

How old are you? What kind of cards do you return?

At age 50, probably none. Seminars, networking, referrals, and cross-sales are the best ways to market annuities.

I'm not a fan of DM for the higher net worth in case you can't tell.....

 

[KRobby]

Not sure where you get the idea that I'm not motivated to sell annuities. The thread is all about trying to sell annuities....
My general query is about whether or not DM annuity mailers are better than just trying to cross sell using medicare and/or LTC.

How is selling a medicare policy a better lead into talking about annuities than helping them with their social security concerns, taxes, and pointing out issues on their tax return, for free?