DM vs Facebook Final Expense Leads

[jdeasy]

18 years? Gee, you are getting old! Keep it up and you will be as old as I...

Hopefully!!

 

[somarco]

Of course, anytime a lead user complains to a lead seller about leads the problem is the user, not the leads.

I've been buying leads weekly for 18 years. I've heard all the stories. Lead sellers have never sold bad leads.

Back off cowboy!

Just because YOU think you know how to work leads (except for FB leads) doesn't make you an expert on all forms of leads.

There are good and bad leads (and vendors) across the spectrum. Phone room, direct mail, "lists", internet, fax solicitations, text . . . take your pick.

Someone who fills out a DM card is hoping for info by return mail, not some bozo pounding on their door and inviting themselves in.

Internet responders also are not expecting a home visit. They want info via email or phone.

If the agent doesn't understand the mindset of the person who provided the contact information it automatically become a bad lead.

I really have to wonder about an agent who is still buying leads after 18 years. I switched from running my own wholesale shop to direct sales in 1996. I bought leads for 3 years and stopped. Other than a few test purchases, I have not bought leads in 20 years.

 

[jdeasy]

Back off cowboy!

Just because YOU think you know how to work leads (except for FB leads) doesn't make you an expert on all forms of leads.

There are good and bad leads (and vendors) across the spectrum. Phone room, direct mail, "lists", internet, fax solicitations, text . . . take your pick.

Someone who fills out a DM card is hoping for info by return mail, not some bozo pounding on their door and inviting themselves in.

Internet responders also are not expecting a home visit. They want info via email or phone.

If the agent doesn't understand the mindset of the person who provided the contact information it automatically become a bad lead.

I really have to wonder about an agent who is still buying leads after 18 years. I switched from running my own wholesale shop to direct sales in 1996. I bought leads for 3 years and stopped. Other than a few test purchases, I have not bought leads in 20 years.

And how much FE do you sell per year?

Nothing to back off on either. I've worked all manner of leads. I don't pretend to be an expert on all leads. But I do know that every lead seller blames the lead buyer anytime the leads don't work out. And many times it is the indian and not the arrow.

But my first comment about this was that you would get far different answers from lead users vs sellers.

 

[rousemark]

Hopefully!!

I hope you make it........ And, I hope I am still around to see that day!

 

[titeye]

Back off cowboy!

Just because YOU think you know how to work leads (except for FB leads) doesn't make you an expert on all forms of leads.

There are good and bad leads (and vendors) across the spectrum. Phone room, direct mail, "lists", internet, fax solicitations, text . . . take your pick.

Someone who fills out a DM card is hoping for info by return mail, not some bozo pounding on their door and inviting themselves in.

Internet responders also are not expecting a home visit. They want info via email or phone.

If the agent doesn't understand the mindset of the person who provided the contact information it automatically become a bad lead.

I really have to wonder about an agent who is still buying leads after 18 years. I switched from running my own wholesale shop to direct sales in 1996. I bought leads for 3 years and stopped. Other than a few test purchases, I have not bought leads in 20 years.

I don't know if I am misunderstanding your arguments, so correct me if I am. It sounds like what you are saying is similar to a consumer buying a corvette with a stick in the floor. To him, it is a lemon because the car keeps jerking and cutting off. However, he has never driven a manual vehicle and doesn't understand how to work the clutch; and therefore, he was sold a bad car.

Secondly, I am trying to understand the comparison you are making between yourself and JD, which may not be fair. It sounds like you are saying you have written just as much business as he has over the past 20 years, except you did it without the need to buy leads.

As I have stated at the very beginning, I may be misunderstanding both statements. Correct me if I am wrong.

 

[rousemark]

I don't know if I am misunderstanding your arguments, so correct me if I am. It sounds like what you are saying is similar to a consumer buying a corvette with a stick in the floor. To him, it is a lemon because the car keeps jerking and cutting off. However, he has never driven a manual vehicle and doesn't understand how to work the clutch; and therefore, he was sold a bad car.

Secondly, I am trying to understand the comparison you are making between yourself and JD, which may not be fair. It sounds like you are saying you have written just as much business as he has over the past 20 years, except you did it without the need to buy leads.

As I have stated at the very beginning, I may be misunderstanding both statements. Correct me if I am wrong.

May have written the same amount of business but in different markets. Back when I worked Med Supps, I found it easier to prospect as the clients were always dealing with price increases. which would lend itself to replacing your own business in order to keep the client. That of course, generated new first year commissions. Also it seems that the med supp client gave a lot more referrals than FE clients. If you do a good job on their health insurance, they will tell all their brothers, sisters, friends, etc. Many of those will even pick up the phone and give you a call.

With FE, you don't have rate increases on inforce polices and while unethical agents will replace their business every year or two to generate new high first year commissions, most agents do not. Many FE clients will hesitate to give referrals because they are afraid that their family or friends will think they "sicced" an insurance agent on them. I may be totally wrong on these views of the business but it seems that is what I have experienced over the years.

 

[tribetime32]

DM should be costing around $30-$32 in most markets with the right setup and have a much higher closing percentage in my personal experience than FB leads. Last time I checked, FB leads for face to face sales was hovering around $25 per lead.

 

[somarco]

And how much FE do you sell per year?

Apples and oranges, cowboy.

You FE guys think your shite doesn't stink and no one else can do what you do or do it better.

A lead, regardless of the source, is a lead. Either you can turn it into gold or you can't

You have effectively admitted you have no idea how to work FB leads, so you blame it on the vendor, not your inability to cope with the format.

I know some folks on here bow down and worship you. If that makes you feel big, go for it.

Why did you tuck tail and run from the forum for over a year?

Go peddle crazy somewhere else.

 

[goillini52]

FB leads remind me of the old Netquote leads of the mid 2000's. Great for volume, but very hit and miss and IMO, very expensive for what basically amounts to an internet lead.

I'd forgotten about them. What a waste of money.

 

[somarco]

It sounds like you are saying you have written just as much business as he has over the past 20 years, except you did it without the need to buy leads.

Perhaps you need a remedial reading course. I never said nor intimated such a foolish thing.

If an agent is still buying leads after 3 or 4 years they are either lazy, dumb or ineffective. If that agent has no clue how to generate their own leads they are playing into the hands of lead vendors who are happy to relieve them of their money.

And that makes the vendor the perfect foil for the agent who wants to blame their failure on the vendor.