DM vs Facebook Final Expense Leads

[Fire]

Lee O'neils facebook leads smoked any dm lead in quality but he never could generate heavy volume. He only sells the system now.Chris Etheridge is the best individual lead vendor. Rgi's fixed cost leads the best .Although I'm hearing some areas IMO's charging $45.

 

[theinsuranceman]

May have written the same amount of business but in different markets. Back when I worked Med Supps, I found it easier to prospect as the clients were always dealing with price increases. which would lend itself to replacing your own business in order to keep the client. That of course, generated new first year commissions. Also it seems that the med supp client gave a lot more referrals than FE clients. If you do a good job on their health insurance, they will tell all their brothers, sisters, friends, etc. Many of those will even pick up the phone and give you a call.

With FE, you don't have rate increases on inforce polices and while unethical agents will replace their business every year or two to generate new high first year commissions, most agents do not. Many FE clients will hesitate to give referrals because they are afraid that their family or friends will think they "sicced" an insurance agent on them. I may be totally wrong on these views of the business but it seems that is what I have experienced over the years.

Have anyone in mind?

 

[KRobby]

May have written the same amount of business but in different markets. Back when I worked Med Supps, I found it easier to prospect as the clients were always dealing with price increases. which would lend itself to replacing your own business in order to keep the client. That of course, generated new first year commissions. Also it seems that the med supp client gave a lot more referrals than FE clients. If you do a good job on their health insurance, they will tell all their brothers, sisters, friends, etc. Many of those will even pick up the phone and give you a call.

With FE, you don't have rate increases on inforce polices and while unethical agents will replace their business every year or two to generate new high first year commissions, most agents do not. Many FE clients will hesitate to give referrals because they are afraid that their family or friends will think they "sicced" an insurance agent on them. I may be totally wrong on these views of the business but it seems that is what I have experienced over the years.

That seems like a good business model. What changed in that market over the years to have you now leading with FE? Or do you play with many different campaign strategies? Did you buy over 67 MS direct mail leads or buy lists?

 

[KRobby]

If an agent is still buying leads after 3 or 4 years they are either lazy, dumb or ineffective. If that agent has no clue how to generate their own leads they are playing into the hands of lead vendors who are happy to relieve them of their money.

And that makes the vendor the perfect foil for the agent who wants to blame their failure on the vendor.

Who are the FE agents not buying leads after 3 or 4 years? You'd think they'd be flooded with agents if they told their story and how to replicate it.

 

[rousemark]

Have anyone in mind?

No.. I was thinking of some agents back in the day... But I am sure it still happens..

 

[rousemark]

That seems like a good business model. What changed in that market over the years to have you now leading with FE? Or do you play with many different campaign strategies? Did you buy over 67 MS direct mail leads or buy lists?

I never bought a med sup lead.. I changed markets when they came out with Medicare Select and then the MAPD plans and the government got so involved. In the last couple of years, I haven't really written enough to claim a campaign strategy. I write some FE but normally lead wit cancer.. I am moving toward Manhattan's supplemental products. The HHC is an easy presentation and so is the Dental along with the new cancer, heart, stroke. Just got a contract increase so I guess I need to write some business if my health permits.

 

[somarco]

Who are the FE agents not buying leads after 3 or 4 years?

The ones that are dumb, lazy or ineffective . . .

 

[rousemark]

The ones that are dumb, lazy or ineffective . . .

O think you misread the question... He asked what agents are NOT baying leads after 3 years.

 

[DonP]

The ones that are dumb, lazy or ineffective . . .

Thats so incorrect . Your selling a product that all must have and to be quite honest super easy to sell . Referrals come by the boatload . People confused and all want to talk to you . With fe few want to talk to you . Referrals much more difficult to get thus you must buy leads . You don't have to have life ins .

 

[goillini52]

I never bought a med sup lead.. I changed markets when they came out with Medicare Select and then the MAPD plans and the government got so involved. In the last couple of years, I haven't really written enough to claim a campaign strategy. I write some FE but normally lead wit cancer.. I am moving toward Manhattan's supplemental products. The HHC is an easy presentation and so is the Dental along with the new cancer, heart, stroke. Just got a contract increase so I guess I need to write some business if my health permits.

I like Manhattan too. I wasn't aware they had a HHC policy. I get my Manhattan updates from you. I've complained a couple of times about not getting any emails.

That brochure looks like GTL/UNL's HHC. The rates are better in most cases and they have a younger age band.

I couldn't find if the premium is issue age or attained age. That's what I don't like about GTL/UNL's HHC, it's attained age and it gets expensive as they get older.