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Another problem, the only people in the office that were selling anything were the 3 unit managers and one other agent whose entire family lived in Georgia. I didn't have a network in Georgia to work on, practice with.
The postmarks on them were from a few months before so it was like I was getting the leads that the others couldn't do anything with.
No, I didn't try door knocking. I had no training on prospecting.
I did some door knocking and such...
plus spent a lot of time collecting premiums on my little book.
But again, I know I didn't get proper training. Oh, and this is where I learned to door knock and cold call.
Those 8 months with UA & LNL were tough and the scar I have is my fear/anxiety with door knocking/cold calling. But I think I'd prefer to door knock because it's harder for people to say nasty mean things to your face compared to on the phone.
My problem is getting in front of qualifed prospects.
The above statement bothers me a little because I have heard this so many times from agents who worked for me.
You most likely were working direct mail "leads". There is no way anyone can pick through direct mail leads and "pick out the good ones". They are simply a name, address and phone number.
There are no "good or bad" or "hot or cold" direct mail leads, only good and bad agents who are are working them. When I was captive just about all I worked were leads that other agents had returned saying that they were "bad" leads.
Why was going door to door a waste of time. I have been working in the senior market for 15 years and have been very successful when I was going door to door.
The first thing one needs to learn to be successful selling insurance is how to prospect. Knowing "who is in the market for a Med Supp" is insurance 101. The best prospects are those, in my opinion, between the ages of 67 and 78. Almost every one of them is "in the market" for either a Med Supp or an MA plan. Ninety plus percent of the people I sell Med Supps to already have a Med Supp.
You said you "already had the supplements figured out". The senior market is probably the easiest market to work yet you apparently didn't do very well. It doesn't sound to me that it was the leads, you may have not worked them correctly or very hard and gave up too quickly or your expectations were too high. Your presentation may also have needed a lot of work. It doesn't sound like you spent a lot of time trying to sell them. Maybe I'm wrong.
All I sell is Med Supps now, I don't sell the PFFS plans, and I have more than enough to keep me busy.
You are very inexperienced and trying to move into too many different markets. You can't go on an appt and try to sell a Med Supp, have the prospect say no and then try to sell them two or three other products. If you do a Med Supp presentation correctly they will not be willing to listen to a whole new "pitch" of another product.
Pick one area and master it before moving on to others.
I think it is very common and highly practised for managers to selectively distribute leads. They either keep the good leads for themselves or selectively distribute them to their agents based on who they like better. It happens all the time.
Many leads are gotten from other methods than direct mail. An agency that markets heavily will get many call-ins,...
Also, I know that you're a fan of the cold-calling, but in areas other than the senior market they don't seem to be too effective any longer.
That said, there are many ways to attract new prospects and obtain leads on your own.
Creative marketing techniques and referrals from existing contacts is the way to get it done.
She seems to be looking for someone to teach her all of the above and it's sad to say but that isn't going to happen. At least not from my experience. She is going to have to learn that on her own if she wants to be successful.
So Frank, tell me how I should've done it. Remember, that this experience was my 1st experience in the insurance business and happened 7 years ago.
If you re-read my story, you'll see that I did not door knock when I exclusively sold supps, but did door knock when I was at Liberty National selling life & supp health. I left LNL in January 2002.
Since that time I've been a full-time assistant to 2 investment reps. I've spent the last 6 1/2 years following their lead and now I want to break off on my own. Also, this time has been spent servicing an existing book of roughly 650 households and $80mil AUM. I've been out of sales during this time with the exception of a few cases that fell in my lap for one reason or another.
I'm wanting advice on how to improve and move forward. So far you have only criticized everything and haven't made any suggestions on how to be successful. How would you train a new agent?
This board seemed to be one put together for agents who are looking for support, advice, and maybe a little comraderie among peers. You say I need to learn all of this on my own--basically by trial and error. Well, wouldn't be much simpler to get some tips on what works and what doesn't from seasoned professionals rather than waste a bunch of time and money doing what doesn't work? It's not as if you're in my market area and we're competing against each other. If door knocking is the way to go...well then, what have you found helps people to open up and talk to you and not look at you as a door-to-door salesman? If cold calling works, how do you get past the first sentence without getting hung up on?
I have picked up little nuggets of information on this board on how to make this work. Plus it's been helpful to get me motivated and have the confidence to strike out on my own. Maybe you meant for your comments to just get me mad and realize that I CAN do this or maybe you're just a bully.