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There are many vendors that will sell them. We generate our own to keep the cost down.
FE Facebook Leads
- Thread starter FE365
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That includes text and emails that are automatically sent out as each contact is made. Over time it's likely a little higher.
We're mostly setup for outbound since we generate our own internet leads. We've only recently put a focus on FE telesales - we've always sold FE, but didn't directly market for it until recently....so we haven't tried inbound TV leads yet.
Also, FB leads (or any PPC) is easily scalable without any waste. If we need an extra 20 leads/day for a new agent, we just increase our budget. Or if we need to throttle down because an agent is gone, we can. And to a certain extent we can control quality based on targeting.
If TV ads are really around $30, we'll likely look at this soon though (I thought they were more expensive). We'd need a different setup as an inbound agency is way different than an outbound one though.
If you setup queue based calling, outbound can be very efficient and profitable on new internet leads. Meaning you call a lead, disposition and then the lead comes back into your queue 3 hours later, the next day or whatever you decide. An agent simply clicks down a list (click to call) and your system serves up the most valuable opportunity and every lead gets called however many times you program it to.
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Is it fair to ask the FE facebook lead vendor how they are generating the leads ? What is the landing page, or lead form. What does the ad say. Who is it targeted at specifically age, income, etc.
If we do telemarketing or direct mail we know all of these things. With the FE facebook lead vendors they didn't want to get specific. I understand the dilemma is maybe they are giving away the secret sauce but we are paying for leads and should have a right to know ?
If we do telemarketing or direct mail we know all of these things. With the FE facebook lead vendors they didn't want to get specific. I understand the dilemma is maybe they are giving away the secret sauce but we are paying for leads and should have a right to know ?
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That is the problem. Once you've seen the ad copy, the landing page and know the targeting, what's to stop you from cutting them out of the equation?
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Nothing at all as Facebook advertising is very cheap, and creating a landing page with a form is also very cheap. With the right targeting you could be up and running and generating FB leads with probably less than a $100 initial investment. The key to FB marketing success is in the ad copy, the key words used in that copy, and the target audience. The intellectual capital that discovers what works to drive a profitable response rate is priceless. I could have a FB ad campaign with landing page up and running in less than an hour. But I would have no idea how to design that campaign so that it would actually provide a consistent and cost effective lead flow. So I'd rather spend my $100 on another three or 4 DM leads.
- 1,912
Just wondering, at $10 per lead, what are agents experiencing as their average premium? TV brings in high premium, with a good closing ratio. What are agents spending to make a sale with FB leads.
I have seen these leads run as high as $20 a pop. Thats too close to DM pricing to spend that kind of money, IMHO.
I have seen these leads run as high as $20 a pop. Thats too close to DM pricing to spend that kind of money, IMHO.
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- #27
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National Media Connection | NMC DRTV Leader in Pay Per Call, Exclusive TV Live Lead Generation
directringmedia
Pay-Per-Call & Pay Per Performance Direct Response TV Advertising
All sell final expense TV leads on a per lead basis.
- Thread starter
- #29
- 1,912
You got it!
Are you an individual agent, or agency?
You will likely have a tough time buying leads as an individual, since they cant sell like 5 leads a day, or at least havent in the past.
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