FE LEADS "Whats This About?" "I Didn't Click On Any AD"

[moxieagent007]

I'm over it with these replies when I call someone from my FE leads list
Anyone else have to answer this repeatedly? I can't figure out if it's my lead source or people aren't paying attention to the Facebook AD they submit their info. or if they're just clickers who just click away at anything they think is free and could get samples of items. Either way - How do I overcome this?

** FYI- i try turning things around by verifying the leads demographics and the answer to the question they supplied. I've even go far as to say: "ok since we're talking do you have coverage on burial expenses- but, I feel like such a sleazy person b/c it appears I conducted a bait/switch.

** JUST WANT USEFUL ADVISE - NO COMMENTS FROM PEANUT GALLERY (I know it's hard to refrain) ***

 

[Baseball7]

Well if a FB add auto populated they could just click twice and generate the add.

 

[NSRH]

Send your leads to a landing page. Get them off Facebook... you'll notice a huge difference!

 

[Agentguy5]

I'm over it with these replies when I call someone from my FE leads list
Anyone else have to answer this repeatedly?
** JUST WANT USEFUL ADVISE - NO COMMENTS FROM PEANUT GALLERY (I know it's hard to refrain) ***

Some areas are much harder to sell in than other areas. Where are you marketing?

 

[HoosierLife]

Use the included filled out Landing Page (assuming they give this to you) and go door knock them.

It looks like you're in Florida. Seems people get those types of objections more often down there. Must be something in the water. It's probably Calendar Leads most saturated state.

What we do is put people in a queue when they order, rather than running way too many people concurrently or showing people more generic ads (most ad agencies are doing both). If it's this saturated for us, I'm 100% sure it's saturated for others as well. There's a number of vendors that have changed up their whole pricing structure for Florida and other high saturation states/areas.

With us, if someone orders in Tampa, for example, rather than getting their leads in 1-2 days, they have to wait in the queue for 5-7 days and then get their leads in 1-2 days. We don't run too many people at one time and we don't change the ad copy to make it sound like it's something free.

As @NSRH said, if you push them to a landing page, you will have much better results. Most Facebook vendors use Lead Ad forms. What that does is pop up a box on top of Facebook with their information already pre-populated on the form. Many times this information is incorrect, but the biggest problem is it creates way too many lookey loo's.

The whole process only took them a few seconds. They may have not read the ad, they clicked on it, their info is already on there, they hit "Learn More" and are on to the next things.

What we do is use very clear ad copy about Affordable Life Insurance Programs, they click on Get Quote, then are redirected to a Landing Page where the ad copy is reiterated and they are required to manually fill out the form.

This creates a much higher intent lead. Click here ---> The Leads That Schedule Themselves to see some testimonials.

 

[PA Bill]

I'm over it with these replies when I call someone from my FE leads list
Anyone else have to answer this repeatedly? I can't figure out if it's my lead source or people aren't paying attention to the Facebook AD they submit their info. or if they're just clickers who just click away at anything they think is free and could get samples of items. Either way - How do I overcome this?

** FYI- i try turning things around by verifying the leads demographics and the answer to the question they supplied. I've even go far as to say: "ok since we're talking do you have coverage on burial expenses- but, I feel like such a sleazy person b/c it appears I conducted a bait/switch.

** JUST WANT USEFUL ADVISE - NO COMMENTS FROM PEANUT GALLERY (I know it's hard to refrain) ***

Sounds like a variation of the old "I don't remember sending a card in" or the "That's not my signature" routine.

 

[NSRH]

The other thing I would consider is creating your own leads on Facebook and not relying on a vendor.

No one can create a lead that your looking for, better than you.

If you dont know how to work Facebook, then hire a digital marketing agency to teach you.

 

[Rearden]

Solution - buy direct mail leads.