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I went back and re read your post, it seems many disagree with it!
Well I'm a rookie, so I don't know much of anything. I've read time and time again about you guys showing up to the door and them not remembering they filled it out. LH training so far is very much stressing that even though these are "fresh exclusive leads" your biggest challenge will be getting in the door cause they don't remember filling anything out....
EFES leads are what, $11 a pop or maybe more? I would be pretty ticked if it cost me $11 to have someone tell me they don't even remember filling anything out. Does the client really react favorably to you pointing out their signature? I would think that would put up their defense wall even more (possibly because they are embarrassed or feel like you are trying to catch them in a lie).
Personally (and again I have zero experience) I would see if it were possible to buy cheap old lead cards. Does that exist? Spend $1.00 or $1.50 and head to the house. When they give you the inevitable "I don't remember" line, just play the victim and claim the company made a mistake. But since you drove all that way...
Then segway into your pitch. I have a feeling the reaction from this client will be same whether or not you are about to trash a $1 lead card or an $11 (or higher) lead card.
You either gettin in the house or you ain't right?
Hell forget the card, just have a clipboard with her name and address on it and say she was printed on your list of interested parties to see that day. Of course I could be wrong but when it comes to getting into someone's home based on a "survey" or other sales approach isn't it more of a numbers game and not so much a quality of lead card game?
Don't some of you guys door knock on a few houses around your client's home anyway? What's the difference?
If yopu think cold calling for FE is a great idea then get to it. No one is stopping you. As for the leads being $11 at EFES, that's the best you can do. You have to do a lot of business to get to that level. They would cost $20 to $24 a lead depending on which manager and what level you started at.