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What is the percentage of bereaved families who actually consider a Costco during such emotional state of mind? The time to close the sale doesn't get any better for the funeral home than when the family of the deceased shows up unprepared, emotional or both. By the way, I assume Costco's casket prices are affected by inflation, just like everything else we spend our money on. According to SL, a Legacy member can live another 30+ years and the cost of the casket to that member will never increase. Gimmick or no gimmick, it is a competitive advantage that cannot be swept under the rug or ignored. Any other ideas?
When my wife's grandmother passed, I recommended Costco. Even though it would have been there in time, they didn't want to chance it.
Paid triple for peace of mind and having it taken care of by the local funeral home.