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Also, what are all your choices
Our current lead programs:
1. Inbound TV Calls - variable cost. Currently $80. Not many independent agents take these because of the cost. It's a core lead for our call centers and agents have access to them at our cost.
2. Web Inbound Calls - $40 with a 60 second buffer. This is what most agents are taking right now. These aren't transfers - these are consumers calling in from Facebook or YouTube ads wanting a quote.
3. Facebook Leads At Cost - We setup your FB Ad Account on your FB account (you own this forever) and send traffic to your personalized landing page and custom form with your photo/phone number/NPN and post leads to our CRM so you get leads at cost. We also optimize your campaigns. We charge a $750 setup fee that's refundable after you spend $10,000 with FB in the first 4 months. This is brand new.
4. FB Leads for $15/ea through a vendor that posts to our CRM. Includes your phone number in the lead journey and 10% of leads call in.
We've always had call ins. They've never stopped.Sometimes they have calls-ins, web leads at lower cost. Then all of a sudden they stop and you are either creating your own Facebook leads or paying $85 bucks
Our FB lead vendor did shut down for a few weeks because of some issues on their end and that's when we decided to hire a Facebook Ad Expert and build a custom quote form experience that your leads will remember.
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Make sure you ask the tough questions about the average chargebacks and how long they have used these type of leads
Chargebacks are always dependent on the agent's skill set and how they operate.