For you guys that telemarket leads -- either self-generated or via a 3rd party -- how does working those leads compare to reply cards?
Do you ever cold door-knock a telemarketed lead?
I have. I had a telemarketer call and ask if people would like to receive info on programs to pay for a funeral. If they said yes she would collect all their info and also their favorite color and told them when we contact them again we would know their favorite color that way they know it was one of are agents....she then would mail out a agency flyer to them telling them who we are and a few days later we would be at the door....worked like a DM lead..