I've been reading this forum off and on for about the past 5 years. It is good to get different perspectives on the business. After moving from a captive P&C company that sold LTCi, I moved to an independent P&C agency environment. While my focus is primarily on P&C, it appears that the LTCi market is under served. It is also an area that I have had some periodic success. I'm in a small rural community in the Midwest. Even though the LTCi market doesn't have a lot of engaged agents excited about the product (which I get), I'm still having a hard time gaining traction in this area in opening up the conversation to find potential clients. When I do have the conversation and layout the concepts for insurance funding options including traditional LTCi, Hybrid (State & Lincoln), and life insurance with a chronic illness rider (discounted), the clients are receptive and surprised by the funding options available. As I look to move more into this area and specialize, can any of you offer suggestions on how to market to larger number in hopes of filling up the sales funnel? My goal is to have more conversations (which is what I enjoy and that I can bring value to the client), but I really am bad at the marking piece of the business. Any ideas will be appreciated. If you don't want to share, that is fine.