Good question! Reason is because the highest quality leads come from guest posting on niche blogs. Easier to just say they're web leads :)

What the heck does that mean to guest post on niche blogs? Can you give me an example?

Sorry but internet stuff is not my strong point :)

Sounds cool though
 
What the heck does that mean to guest post on niche blogs? Can you give me an example?

Sorry but internet stuff is not my strong point :)

Sounds cool though

Imagine the blog as a tv show that targets your perfect audience and the host has asked you to be on their show. The host is trusted by the audience, so that trust is transferred over to you. You're set up as the expert and now you are able to give the audience valuable content that they actually want. At the end of the show, you offer your product as a gift to the audience with a strong call to action. "But wait, if you call now, you'll receive a free final expense quote!"

Now instead of tv show, it's an online blog.
 
So know I am really going to show my inexperience. How are leads distributed. I have scene carriers that sell there agents leads and I Google "Life Insurance Leads" and Websites that let you buy and sell leads come up. How does this work.
 
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