- Thread starter
- #21
- 14,808
Well, personally I cashed myself out of all of this nonsense. I love to measure and obviously every site is different.
I had Twitter, FB and Plus. I shut all three down. I measured zero benefits from any of them and it turned into a time suck.
Of course, there are widgets and tools available where you post one thing and it automatically posts it to everything else. I fail to see the real benefit except your Twitter and FB feeds becoming junked up.
Twitter, FB and Plus become valuable when consumers get a change to interact with the company. I never saw that with my business social sites and frankly, have yet to see it with a single insurance industry social site.
You show me an insurance industry FB page and I'll show you "105 likes" and zero comments.
Again, this becomes extremely specific, but "puffery" is what a lot of small businesses want - appearing a bit larger then you are. But that gig is up when a potential vendor or advertiser hits your FB page or Twitter account and sees only 220 followers.
I had Twitter, FB and Plus. I shut all three down. I measured zero benefits from any of them and it turned into a time suck.
Of course, there are widgets and tools available where you post one thing and it automatically posts it to everything else. I fail to see the real benefit except your Twitter and FB feeds becoming junked up.
Twitter, FB and Plus become valuable when consumers get a change to interact with the company. I never saw that with my business social sites and frankly, have yet to see it with a single insurance industry social site.
You show me an insurance industry FB page and I'll show you "105 likes" and zero comments.
Again, this becomes extremely specific, but "puffery" is what a lot of small businesses want - appearing a bit larger then you are. But that gig is up when a potential vendor or advertiser hits your FB page or Twitter account and sees only 220 followers.