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I know this is my first post here, but this is really awful advice for this particular situation.
As it stands after the latest round of updates (last 2 years) SEO is about as dead as it will ever be in the traditional sense. Once the link pyramids fell in the last update, that was the final straw for "investing money in SEO". Content farms, web 2.0 links, all have disappeared for the most part.
This essentially means the act of buying, or building an artificial link profile has all but been abolished.
If you're not willing to go blackhat (which I would never suggest) the upside to investing in SEO is very, very small. While many will point to great content, even that is going by the wayside as Google looks to improve quality based on other outside factors.
The future is in authorship & social signals, more specifically G+.
I could go on and on, but that would just be a lot of info.
Bottom line. Save your money. Write 1 article a week and focus on things you can easily control, like your conversion rate to lead and quality of content.
It has nothing to do with social signals.....
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WebEm, started a decline under Panda then dropped off the earth last spring. Thinking of starting fresh with a pure lead gen site. Fewer pages, less content, just "You wanna quote? Click here"
I had a few sites go down at that same time, i can tell you I had done tons of article marketing. One site received an unnatural links penalty in webmaster tools, after 1 year of link deleting and various reconsideration requests, the penalty is still there on 1 site, they went so far as to give me an example of the bad links and one of them was an ezine article link, after that I said forget it as I had 1000's of those and then those 1000's were scraped by spammers and placed on other sites. Article marketing, blog comments, public blog networks, site wide footer links, link blasting programs or any type of automated link building is all dead. I have set up many new sites that are doing well. Bottom line, seo is very much alive, just weeded out the kids in there parents basements doing stuff for little to no money. Quality links on quality sites rule, problem is they are hard to come by and are expensive, seo has become a big boys game that requires big boy money and takes much patients which most people do not have..