Re: Got Call Back for 2nd Interview with AllState (need Pointers!
love the old school sales technique! this remains tried and true! as far as 'FOR' i would add 'M' and make it 'FORM' the 'm' would be MONEY! what are they looking to do? do they have 50k for an annuity? can only afford $100/month in term? have a $1-million house they need to insure? it really is a great transition from 'FOR' to business!
just my .02
Just go for it.... Sounds like you are working as a producer/CSR, not as an agency owner. You'll do fine, you don't have to deal with everyone (on here) feelings about Allstate, State Farm, Farmers, Nationwide, Geico, whatever.
Here is my tip for you.... to overcome objections.... old school, but the guy will recognize it and acknowledge it....
Feel.... Felt.... Found.....
Prospect: The price is to high!!!
You: I know how you feel, many of my current clients felt the same way at first. What they found is the service the office offers and the experience when you have a claim is well worth the extra $5 a month in premium.
You can apply this to almost any emotional objection. The idea is to show a bit of empathy, relate to the prospect, and then basically ignore the objection (notice, it sounded good but didn't actually fix anything).
The other tip I'll throw in for free (my sales training CD's should be out in the next 5 years) is F.O.R. (for)
When a client sits down with you, you will need to establish a bit of rapport with them. When you start out, its frequently hard to know how to get started. It's important though, because it helps you explore what you need to talk about as a whole.
F: Family, ask them about their family. This has several purposes ultimately, such as who needs to be listed on the auto policy, are there opportunities for life insurance, and for extended families, it makes for referral opportunities. You can also ask about their home (rent or buy) in this section. Keep it light though, don't push beyond what they want to talk about.
O: Occupation - People like talking about what they do. It also helps you gauge them financially and what coverages they will need. In some states, carriers give discounts for some occupations. Show interest in what they do.
R: Recreation - What do they do for enjoyment in life? You'll find people will open up a bit during this, plus you'll find several cross-sell opportunities. You'll also find areas you can relate to them.
This should take less than 5 minutes and should be smooth.... it takes practice.
The idea here, beyond getting information for the sale, is to build a relationship. Your prospect states he coaches his son's little league team, when you are talking to him next spring, you can ask him how the team is going. It really helps with the relationship!!!
Third tip: Take notes, keep them in a way you have instant access to them when they call. It's hard to remember that conversation about little league 9 months later after you have talked to hundreds of others since you had that converstion.
Dan
love the old school sales technique! this remains tried and true! as far as 'FOR' i would add 'M' and make it 'FORM' the 'm' would be MONEY! what are they looking to do? do they have 50k for an annuity? can only afford $100/month in term? have a $1-million house they need to insure? it really is a great transition from 'FOR' to business!
just my .02
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