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I doubt lead costs will go down as much as some of you are anticipating if at all. Agents are going to drop out of the business whether leads cost $8 or $10.
So golden rule is the first major player to come out with some numbers. Everyone will have to say something in the next 20 days as well as mail us a copy of our new commission schedules per the 30 day change notice that almost all carriers have.
Who thinks this will be a game of chicken until the last minute or should we get a bulk of the news in the next week, maybe 10 days???? Thoughts....
Waiting to see it in writing - but 12/4 for 49-99 keeps independent agents in business. Pay cut? Sure. In business? Yes.
My last full year of indie sales was 720K. That would translate to 86K. That's obviously with no marketing.
If it cost $80 to gain a client and average premium was 3K that's 240 cases which is 20K in marketing costs. So my net would have been 66K.
Would I have worked for 66K at home, no boss? Better bet your a**. With some modest cross selling you can kick that up another 15K.