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Not be concerned about goals ? How can you be successful without goals ? I think Settlers has it right wsith the 20% Bronze limit. There's a reason for that so I'm following their lead even though I write with a couple of other carriers. I've always done what it takes to stay in business and avoid what puts others out of business. I'm willing to work a little harder to find clients that are healthy,qualify for 1st day coverage,stay on the books. However,I understand your point. To each his own.
Noah you goal setting that tells you to go back out in the field today is fine. But a goal to limit GI sales when you are standing in front of someone wanting to buy a GI policy is not wise.
Settlers limits their GI % because they have to pay the claims. You don't. So if you are over Settlers Bronze quota and you have a GI sale in front of you...pull out Gerber or similar.
I've sold more GI cases with 100% 1-year chargeback than most agents will ever sell because I write pre-need policies. And I'm still in business in my 20th year.
Just write them and put the money in reserve account rather than walk away from them.