Okay, ten dollars may not be accurate but a general price I was working on since the exact cost per hour was not disclosed.
Of course, in my area telemarketing seems to be harder than other parts of the country, I believe because it is severly over telemarketed. If someone could get me 2 life leads an hour (with live, breathing people, under the age of 132, no heart attacks in the last 2 weeks, etc), they are hired! If your numbers are based on 2 an hour, and you can acheive those on a regular basis, then yes, I can see how this would work.
Figure most are tire kickers. 1 in 5 you do a quote for, close one in 3 of those. Mostly term. I don't have any 100% term contracts, don't sell enough to make it worth spending the time, so let me use 80%.
Close one in 15. It took 7 1/2 hours to get those 15 leads, at $30 an hour (lets use conservative numbers), that is $225 for the cost of acquisition of the appropriate lead. Using your $700 premium at my 80% commission gives me $560 - $225 for the lead = $335. Now, the question is, can I work 15 leads a day, with one of those closing? Probably.
A couple of things though, my average life sale is probably over $700 a year, I earn bonuses, and I can cross sell to other things, so the numbers work pretty well. Now, if I start getting to 1 in 20, or I don't get 2 an hour on average, the numbers quickly go downhill.
It may be interesting to try for a while.
Dan