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Guest
Guest
Imt125, the people that I see having the most success are taking advantage of "social content marketing" which isn't as complicated as it sounds. The idea is to actively share your ideas and expertise across the social web (thru blogging, videos, webinars, etc.) and let people follow that content back to your website.
Ah, another "buzz word". I guess it works since so many people are repeating it.
Lets see. In the past few years we've had "long tail,' 'drip marketing' and now 'social content marketing.'
The people I know who are successful in business are those who practice what I call "old-school marketing." They call on prospects... directly using two rather old pieces of technology... the telephone and shoe-leather.
I guess my young friends believe people will be happy to call you and give you their money based on your tweets. The only people I know who are making any money with that strategy are those who are charging big dollars to explain it!
YMMV.
Al
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