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Take a company like Ehealth with millions at their disposal. You think they'd be paying per click if they could figure out a way to get listed on the 1st page for free?
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www.customeraq.com
Looks like a pretty innovative way to qualify potential buyers and have them contact you.
But, at $12,000 UPFRONT, as well as $7.25 per client referred (not to mention the $10,000 annual renewal fee) it seems pretty risky.
I couldn't stop laughing after the sales rep pitched me the "low cost of $11,999!"
Don't get me wrong--its sounds like an interesting idea. However, and I don't think I'm alone here, I'm not willing to front THOUSANDS of dollars for ANYTHING, let alone an insurance marketing gimmick.
I don't advertise my website, I let it advertise me. The guys who handle my site at Morepolicies.com handle all the details for me. I don't know anything about computers etc. but I do know that if you search for an insurance agent in Lincoln Nebraska I am really hard to miss. Good luck!
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Seo is always the best way to go if you know how to do it