I completely disagree that the basics of P&C and Life are similiar. Life requires Much MUCH more showmanship. Here's my favorite trick with life. I bring in a loaf of bread, a pair of baby shoes and a picture of a house. after getting to know the people for about 5 mins, I set up the three items on the table and say the following: "Mr Prospect, you work to put food on the table, a roof over your head and shoes on your families feet. What would they do if you're gone?" The look is amazing.... Along with P&C I've dealt with the most boring agents and bought from them because I had to. Not wanted to.