Raymond I have been selling group insurance in Ga for 14 years. If I'm understanding you correctly your lead generation program has a lot of merit. I think agents all over the country probably face the same dilema. Where and how do I get good leads. I can tell you there are still lots of group health agents in the state of Ga that still go door to door and leads are important. Most business owners expect you to come and see them. We are still a very agent driven market. Having said that, if you can bring legitimate leads to the table and convince agents to give it a try you might have a winning formula.
You mentioned you want to go national. Just be sure to get a feel for the market that you operate in. Insurance in Georgia is totally different than insurance in Florida. For example, FL has guarantee issue on individual and group, GA does not have guarantee issue on individual. So what does that mean for you? When you call a company in Florida you might be dealing with individual vs group and which is cheaper? In GA you will hardly ever see an agent convert group to individual unless he or she wants to get sued, so you probably won't have that individual vs group barrier. Then again that dynamic may not even affect your ability to genrate a good qualified lead.
You mentioned you want to go national. Just be sure to get a feel for the market that you operate in. Insurance in Georgia is totally different than insurance in Florida. For example, FL has guarantee issue on individual and group, GA does not have guarantee issue on individual. So what does that mean for you? When you call a company in Florida you might be dealing with individual vs group and which is cheaper? In GA you will hardly ever see an agent convert group to individual unless he or she wants to get sued, so you probably won't have that individual vs group barrier. Then again that dynamic may not even affect your ability to genrate a good qualified lead.