- Thread starter
- #11
In Need of Effective Website Marketing Tips
- Staff
- #12
First and foremost.....
What is the goal of having your website? Until you honestly answer this question, you'll never accomplish anything with a website.
Is it for lead generation? Then be prepared to spend some $$$ to get traffic flow.
Is it for current clients? If so, how do they interact with it?
Is it for branding / name recognition? If so, how do you market it?
Is it a sales support tool (i.e., tell prospects to look at the site for research)? If so, how do you get the compelling information to populate the site and how do you keep it fresh?
Since you didn't articulate what you want the website to accomplish, it's hard to provide much feedback on how to make it work. You imply you want to use it in marketing, but a website is simply one marketing tool that needs to be part of a larger marketing plan. A website by itself as a marketing plan is doomed for failure.
Figure out what you want to accomplish with your website, figure out how you will use it to accomplish this, figure out how your prospects/clients will use it, and then you can figure out how to market it.
Dan
What is the goal of having your website? Until you honestly answer this question, you'll never accomplish anything with a website.
Is it for lead generation? Then be prepared to spend some $$$ to get traffic flow.
Is it for current clients? If so, how do they interact with it?
Is it for branding / name recognition? If so, how do you market it?
Is it a sales support tool (i.e., tell prospects to look at the site for research)? If so, how do you get the compelling information to populate the site and how do you keep it fresh?
Since you didn't articulate what you want the website to accomplish, it's hard to provide much feedback on how to make it work. You imply you want to use it in marketing, but a website is simply one marketing tool that needs to be part of a larger marketing plan. A website by itself as a marketing plan is doomed for failure.
Figure out what you want to accomplish with your website, figure out how you will use it to accomplish this, figure out how your prospects/clients will use it, and then you can figure out how to market it.
Dan
- 171
It really comes down to in my opinion, to quality back links, keywords and content. A blog is always key to increase PR Rank. Google and Yahoo have recently have included the big part of their algorithm to blogs. So the business that has a blog versus the one that doesn't, the one that doesn't will always loose in rank to the other one.The key idea is to get key permeant back links, that are in good neihborhoods and have a good pr ranking. This website for instance has a pr ranking of 3 out of 10. That is pretty good. Thats why I always leave my links on my signature. Good quality links, are like votes too google and yahoo. The more votes and the higher you rank. Be careful not to link spam. You can get your website banned. Just Google a guy name Matt Cutts. Go to his blog and start following him. He will keep you up to date on everything with googles SEO. He is also in charge of hunting down link spammers on the web, and banning them from google. Free business listing are a perfect place to get a free link not only does it help your pr, but it also helps your google maps local listing rank. Just google free business listings and you should be able to dig out 50 quality back links.
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mpalma
Expert
Blogs are a great way to drive traffic to your website, but blogging is an art in itself and requires some time to maintain. Yes, if you have a website with a regularly updated blog, you can rank higher in the search engines because the engines love fresh, new content.
If you're just starting out with blogging, I recommend the Blogger platform. I've been using Blogger for six years now and it is really easy to use. Wordpress is also good and has some good features.
If you're just starting out with blogging, I recommend the Blogger platform. I've been using Blogger for six years now and it is really easy to use. Wordpress is also good and has some good features.
- Thread starter
- #16
So what's more effective:
+ Installing blog software on your own website and blogging there (would a sub-domain be effective?)
or
+ Blogging on a mainstream blog (not sure what the best sites to use are) and then linking to my site from that blog?
- 321
We use WordPress, but there is TypePad or Blogger as well along with a number of options
http://en.wikipedia.org/wiki/Blog_software
Old = Someone that thinks regular USPS mail and faxing are still the best way to communicate ?
- 1,432
A lot do.
A lot don't, but I'll bet a lot of that group asks their Internet-savvy sons and daughters to shop for them.
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