In Need of Effective Website Marketing Tips

[RayGroupInsurance]

A blog is a great idea to help your site rank better in the search engines as others have said. If you want to make sure that people in your local market find it you'll have to blog about local events, doctors, hospitals, etc. so that when people search for those things your site will show up. The great thing about blogs is that 1. they don't cost anything to setup or run (except maybe 15 minutes a day for writing) and 2. you can be on page 1 of Google within days if you do it right.

That said I would do some homework on your audience to see how many of them are actually shopping online. Is it worth your time to setup and maintain a blog? Would that time be better spent doing something else? Just my two cents. Good luck. PM me if you need help with your blog.

 

[Alston]

do old people even use the internet.......

Apparently 42% of those who are 65 and over use the Internet according to The Pew Research Center.

The 64 and 65 year-olds are probably using the Internet at a much higher rate since 78 percent of those between 50 and 64 are online. When you add in the daughter-in-law effect you've got a lot of people searching online for senior products.

 

[dyadvisor]

If you go to Ezinearticles profile on Alexa.com you will see that the readers of information highly favor women over age 65.

However, on the internet your information is virtually useless unless it ranks in a top 10 search position. (93% of search traffic attention goes there). I have over 700 search terms in top 10 positions, but that is earned with an exact precision for SEO writing.

 

[pahealthquotes]

do old people even use the internet.......

hell yes! spoke to 92 yo on Monday.. and she bought!
I do get alot of children who will help purchase MA or Med Supp for thier parents
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A lot do.

A lot don't, but I'll bet a lot of that group asks their Internet-savvy sons and daughters to shop for them.

agreed.. x2
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If you go to Ezinearticles profile on Alexa.com you will see that the readers of information highly favor women over age 65.

However, on the internet your information is virtually useless unless it ranks in a top 10 search position. (93% of search traffic attention goes there). I have over 700 search terms in top 10 positions, but that is earned with an exact precision for SEO writing.

IMHO you must be top 3 to get any worthwhile clicks

 

[dyadvisor]

pahealthquotes:

You are absolutely right. These are the most agreed upon figures, of those over immersed in studying data. With 15 years in this area, I would also agree very closely.

I will give you the top 5, which add up to 80% of search term traffic:
Position 1 40%
Position 2 17%
Position 3 11%
Position 4 7 %
Position 5 5%

On a national basis, my research shows right around 125 very prime search word phrases, that apply to senior citizens on insurance. This would be national and involve searches in US of over 100 monthly, 1,200 yearly.

So 125 prime terms x 5 = 625 winners. This means beating out the insurance companies you may represent.

You either get top 5 right away, or nothing. Most SEO companies can get say a #50 position. Then they want you to spend thousands to move up the ranks. Finally after big bucks and time you reach #5.

Now I come in for a client, without using backlinks, tricks, etc. Within 72 hours I might hit Google #3. This knocks #5 back to #6 with only 2% of the traffic.

So yes internet marketing to seniors, if done right, is very affordable. It is also a great source of low price leads, and results that can come in for 5 years.

If someone in my league and abilities were to do the same, and charge $200.00 You would likely get 100- 200 leads the first year. Each year will get slightly less return, but 5 years later you will probably still be at #3, or #4. (that reflects how few really know the "science")
With me, when writing heavily, it was always a top ten position or you pay nothing.

So even #9 or #10 at 1.25% is worthwhile. Targeting seniors is excellent. In insurance, the industry is still wide open, and far behind the times on the internet.

Please remember this: More sales come from seniors reading your information first, than from quotes.

Hope this helps,
Happy Thanksgiving

 

[somarco]

I have been told seniors don't usually search for Medicare info the same way as under 65 do for health insurance.

U 65 will do a geographical search, such as health insurance in Atlanta. Seniors allegedly do not include the local qualifier.

How do you suggest attacking that?

 

[pahealthquotes]

blog all u want. link all you want. Optimize all you want. Bottom line is you must spend money to advertise. If you dont.. we'll your only scratching the surface.
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pahealthquotes:

You are absolutely right. These are the most agreed upon figures, of those over immersed in studying data. With 15 years in this area, I would also agree very closely.

I will give you the top 5, which add up to 80% of search term traffic:
Position 1 40%
Position 2 17%
Position 3 11%
Position 4 7 %
Position 5 5%

On a national basis, my research shows right around 125 very prime search word phrases, that apply to senior citizens on insurance. This would be national and involve searches in US of over 100 monthly, 1,200 yearly.

So 125 prime terms x 5 = 625 winners. This means beating out the insurance companies you may represent.

You either get top 5 right away, or nothing. Most SEO companies can get say a #50 position. Then they want you to spend thousands to move up the ranks. Finally after big bucks and time you reach #5.

Now I come in for a client, without using backlinks, tricks, etc. Within 72 hours I might hit Google #3. This knocks #5 back to #6 with only 2% of the traffic.

So yes internet marketing to seniors, if done right, is very affordable. It is also a great source of low price leads, and results that can come in for 5 years.

If someone in my league and abilities were to do the same, and charge $200.00 You would likely get 100- 200 leads the first year. Each year will get slightly less return, but 5 years later you will probably still be at #3, or #4. (that reflects how few really know the "science")
With me, when writing heavily, it was always a top ten position or you pay nothing.

So even #9 or #10 at 1.25% is worthwhile. Targeting seniors is excellent. In insurance, the industry is still wide open, and far behind the times on the internet.

Please remember this: More sales come from seniors reading your information first, than from quotes.

Hope this helps,
Happy Thanksgiving

do you develop senior websites? If so, I'm very interested in talking with you.

Regards,
Joe

 

[dyadvisor]

pahealthquotes--Joe

I have made my money, so I can help you more on your needs than mine. Seeing someone move forward is my challenge, and keeping them from scams.

In writing (especially insurance), I am commonly known as "the wizard." In other areas, such as programming, I am worthless. That is why I had a full-time programmer for over 20 years.

I am currently starting a project with a health agency in SC, VA.-- So with content and promotion, I can give you a big bang for the buck. Insurance is tough, you do not to waste money on phony gurus, backlinks, plain blogs, etc. If you want to email me or PM, feel free to do so. However, before any agreement, I would want you personally to see results done for others. Right now you can spend $300 to $600 wisely, and move ahead of (traffic and leads) on those spending 10 times as much. I would rather make 1 firm three times as happy than they expected, then do a fair or poor job for 10. To me, just like in sales, trust & results are what is required.

Having many moons ago, sold high quantities of policies in the senior market, (before becoming then an IMO) it is an area, that for me, is not that difficult. Actually, it is an area of merging your talents with mine to bring the clients to you.

 

[somarco]

DYadvisor, are you ignoring me? I don't have a problem if you are, just would like to know so I don't waste my time. You have yet to respond to an email for request sent about a week ago and dodge my direct question above.

Just askin'.

 

[dyadvisor]

I'm sorry, but I did not clearly understand your question. Let me assume, that it was regarding what works best on the internet to get the interest of seniors. (if it is not, please restate, and I will try to answer).

Seniors on the internet are not great direct buyers -- old habits, credit card info over internet, lack of trust, etc.

So, to get their interest you have to be less direct. They might know they even need insurance, but want to trust you before contacting. One of the best ways to do that is to provide detailed info about Medi-Gap, LTC, Advantage, Senior life. Then if after reading your information in eighth grade terms, they like what they read, they will contact you.

Internet websites should not be made as selling sites. By providing lots of topic information, you gain their trust. This then leads to the sale. You want to be known as the "authority"

However, unless your info gets top ten ranking, not that many will see it. I have for the last 14 years, believed in free traffic from search engines giving plenty of results.

I really hate all the scammers, that are out their with phony hype. Insurance producers have tremendous expenses, to end up with a decent net income. The internet can burn you, or you can get a ROI of 10+. A return of $10 for ever $1 spent (or at least 5 to 1) is needed to survive. This is why many internet lead systems are so unfair. The agent is trapped at a turtle pace without fast enough growth.

It is rare for agents/producers/brokers to make $75,000+. A stockbroker that churns accounts averages $50,000 more. IMHO, it should be the other way around. However, the internet provides an opportunity to close the gap.

Hopefully, that is the info you wanted.

If you want me to post on how to find out what possible clients are looking for, I can explain this in more detail. You can do this "magical guru stuff", better than the gurus, without buying any program.