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I just received an email requesting that if I use internet leads I need to submit for CMS approved because of some companies that being compliant. Does anyone know who these companies are?
Insurance carrier
All third party sites that generate medicare leads for medicare advantage should register. I sent my personal site in for approval. Vendors don't normally designate MA or med supp. This is what Humana said.
"Dear Agent,
CMS has issued a new requirement of Plans and Part D sponsors, like Humana. Effective immediately any “third party marketing or enrollment website that includes Medicare lead generation” must be submitted to Humana and we must then submit to CMS for review and approval. This new guidance is the result of an audit conducted by CMS in which they discovered several marketing violations on third party websites. These violations include, but are not limited to:
Inappropriate requests for health status information
Misleading information, such as identifying a Medicare Supplement plan as a Medicare Advantage plan
Use of unsubstantiated absolute superlatives
Missing required disclaimers
What Does This Mean to Agents?
Third party websites are those that you, as contracted agents, might work with to obtain Medicare Advantage or Prescription Drug Plan leads. If you do, you MUST inform Humana or CarePlus, as applicable, what sites you use if you want to represent Humana/CarePlus products to anyone you meet as a result of one of those leads.
All third party websites that provide contracted agents or agencies with leads must now go through a formal review and approval process. Humana has established a process by which contracted agents can submit these third party websites for approval. This review process will ensure that all content being placed on the website is consistent with CMS Medicare Marketing Guidelines."
But is not that in regard to site you use for generate leads not sites of those that you buy leads from correct?
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I am actually reading last paragraph now, I don't understand is it my responsibility to submit a site that lead provider uses?
How am I supposed to do that they don't give me site?
I got that email form all the usual carriers. So the question is, do you submit your website 10x for all carriers review?
I have not put together a Site for myself yet Although I plan on next year, I know carries have been requesting personal sites for a while and I have been wondering how every one else has been handling this, I had guessed yea but had wondered if not
Regarding mapd leads, are you using lead generator sites like netquote or insurme? If so I think it is impossible to find the specific website that the lead originates from as it becomes the black hole of the web.