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There still has not been a real criticism of Columbian's product itself and how it is inferior to other FE products. If my go-to company is ABC, and I have client who is not tall enough for her weight, which would make her graded or modified with ABC, but I could get level with XYZ who does not use a height/weight chart, that does not make ABC's product inferior to XYZ.'s. Now if I write for both companies, but I write her with ABC's graded product anyway because I'm trying to win a trip with ABC, then that is a problem with me as an agent - not ABC as a company.
More clients will go modified with a carrier like Columbian. They have no real niches. Above average pricing. No benefits to write them..
Unless you're an agency builder. Their product's comp schedule pays higher if you have a down line.
This forum, before our recently departed, has always been anti agency building.
I think there is a middle ground. Where an upline offers competitive comp with room to grow, great support and a stellar lineup.
That 3 legged stool is missing a leg. Agent, client, carrier AND upline.
Some of these products cut short the agent's leg at the expense of the upline, ie SL, LH and Columbian.
I can push Americo and RNA on my guys with a clear conscience. They are by no means the lowest price, but there is enough value for the client, agent and carrier and enough spread to keep the upline happy and supportive of their agents.
Arguably you could say the same for SL and LH. I still think they favor the carrier and the upline WAY more than client or writing agent.
Columbian itself is nothing special except as a mediocre product that is good for the upline and carrier. I imagine in any field there are more millionaires that have focused on the guys at the top. Doesn't necessarily make it an admirable quality OR good for society in general.
And I'm no spring chicken either. I've seen almost as many Columbian clean sheets as Bankers or Lincoln's.
I think the negative descriptions are well deserved.