In what way are their products inferior? What makes their FE product, for example, "a dog?"
It's the same reason why people think this was of sl and lh. It's not always competitively priced and you may sign the customer with a graded/rop when they can get immediate with another company.
There are two type of mindsets. You're either thinking in terms of sales or in terms of building a business. If you are always pushing the cheapest plan and looking for niches you can make decent money but will be nothing more than an insurance agent.
If you're trying to build a business you partner with a company and put as much of your business with them as possible. That's why most millionaires in the insurance industry work with one company. Alan is no different.