Is the Final Expense Market Overly Saturated?

[Jeff]

Please expand on this guys ROI. I would be interested on what kind of results he has by following up a mailing by calling the non-responders. I have had agents tell me that they plan on doing this, but have never heard from anyone what the end result was.

I imagine that if he got even one sale out of this, that his ROI would come out decent. But...........If you place any value on your time (or the cost of the telemarketer), I would have to imagine that the ROI would be low. If you can do decent with this, why even pay for the mailing? Why not just buy the list and call all 1000 of them?

I have no personal experience with this though, just hypothesizing. Please let me know what kind of results he got by calling on these 985 non-responders.

Aren't most people on the do not call list???

 

[Chazm]

Even though you may only get 1% or so of responders you do get a list of names, numbers and addresses from the people who do not respond. Out of the non-responders you may get a few more sales also.

 

[Daytona_Guy]

I, too, am interested in what results anyone has seen by contacting the other 98.5% that did not send that $255 card back in! Has anyone had any luck with the remaining list through telemarketing or sending a different piece? - Thanks!

1000 flyers with a 1.5% response means that there are 985 people left, some of whom would listen to us talk their ear off about final expense. The key is finding a way to get in touch with these people. I know one agent who has a telemarketer call those 985 and ask them why they didn't fill the form out(something to that effect). He does well, I mean his ROI is pretty decent. So, in answer to your question I don't think the market is satruated at all but it may take a little extra work to get to the others.

 

[Tony]

5pill Whats the company?