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Does anyone remember the man from India who was on the board pitching appts. for seniors. I convinced him to prove himself so he made 20 phone appts and not a one knew what I was talking about.
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I've been telemarketing the T65 lists and other lists since January and I've come to a few conclusions (at least in my area of Michigan).
1. Most people are pretty pleasant, if annoyed. (can't blame them, really)
2. As a rule, the appointments that I get are the lower end of the financial spectrum. MA $0 premium plans galore. I don't mind these, but the possibility of cross sales goes right out the window. I'm new so I can't tell you that persistancy sp? is going to be a problem but human nature tells that it probably will.
3. If telemarketing leads get the lower spectrum of income earners, what type of cold calling will reach the middle and upper? Probably becoming members of rotary clubs, and service organizations?
Just some wandering thoughts meant to stir the pot a little.
Why not spend the same time visiting doctors and offer your help to those who have problem with their MA plan - especially SNP qualified patients.
Rick
Take your T65 lists and very carefully put them in an extremely safe and secure place. These lists are an excellent source of seniors who will need your help and will welcome you with open arms, maybe even send a cab to pick you up, two years from now.
Waste neither your time nor your money marketing to people turning 65. It is frustrating, expensive and not very rewarding.
Instead purchase a list of people between the ages of 67 and 78. Set income requirements starting at $12,000 per year. Rural areas will be more productive for Med Supp sales than large metro areas.
Stop worrying about "cross selling". Your first priority is to sell them the product you are calling about. "Cross selling" is the same as getting referrals, you first have to prove to them that you will give excellent service and gain their trust.
I have been telemarketing for Med Supps for 15 years. The people who purchase Med Supps from an agent are for the most part blue collar workers who live in the country. Most of those who live in large metro areas are going to go with an HMO only because it is cheap.
Upper income people are very poor prospects for an agent to contact only because it is usually a very long, drawn out process to try to get them to make a decision.
Joining Rotary and other service organizations will not increase your Med Supp sales. You may get a few by doing that but the amount of time you spend will not be very productive.
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You aren't really serious about that are you? How many doctors have you sat down and "visited with" in the past six months to talk with them about their patients health insurance? And, how many names and phone numbers have they given you?
If you are the doctor's patient and "drop in for a visit" how many times do you think the doctor will stop what he/she is doing and sit down with you and "visit"?
The only doctors who I know that would do that are doctors who don't have any patients. If they do they will most likely bill you for an office visit and try to convince you that you need your head examined.
Please send me a bag of what you are smoking.
I have tons of these people between 67-78, but I don't really know what to say to them when I am just approaching them about general issues concerning seniors. What sort of phone script/conversation would you have with a cold call lists in this age group?
Would it be ok if I call you tomorrow morning?
Tomorrow am would be great. I'm in the central time zone. 7am is not too early to call.