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No no no, cold calling is just one of the campaigns. I have 3 cold callers that work 3 hours a day mainly because evening hours are the best to cold call for personal lines.
The producers are still doing their normal tasks, following up on leads etc. the way we do it is I have a designated line for cold calls and it rings on all the sales guys phones and reads "cold call" on the caller ID so when the transfer is made the first sales guy that is available pics it up and the cold caller makes a warm transfer
mangroveman said:I think this is a matter of opinion as to what a top producer is. 30k a month in premium in my agency would equal termination. Top producers where I work bring in anywhere from 120-150 in premium a month. That being said, we are a largely commercial agency writing mostly commercial property with premiums that usually exceed this amount. So each producer only needs to write 1-2 accounts to be successful.
So, if you are a PL agent in Missouri or something, maybe 25k is good...I don't know, sorry.
That all being said, there is one thing that I see consistently in myself, and the other top producers...that is drive. We drive to effectively use our time, prospect in a manner that drives results, and essential, just 'fish where the fish are.'
I'd like to throw another question in as well. How do you guys approach centers of influence, like a real estate agent if you do not know them? Please, for the love of God, do not say "start with natural market". Assume I do not know one soul on the face of the earth, but I want COIs.
What is the approach? How is it beneficial for them?
This is very helpful, Guru! Thanks for posting it. I'm curious, did you get a business loan to open a brick-and-mortar office as soon as you careered, or did you have to have to save up the capital?
You describe exactly what I know I need to do. But I don't have an office building yet, let alone licensed staff. Were your other two staff members also agents, or were they experienced, pre-licensed producers? (Haven't a clue where to start looking for someone with those credentials that would be affordable! Craigslist, maybe?)
What kind of quotas do you set for them daily? Do you send your producers out to visit businesses or work events?
Apologies for all the questions! I'm new, and I can smell the huge potential in this job -- I just have to know how to work the system. Thank you for sharing your wisdom and insight. (To EVERYBODY!)
That was in 2007, do you thing it has become harder to get that same 20K today?
I am not sure if this question was asked but what incentive did you provide to your two licensed sales reps when they started to entice them ?
I bring in $20,000-$25,000 of Personal Lines Premium a month right now and I'm only in my second year of a start up agency. I know the key to me doing this is by partnering with private banks, realtors, and mortgage loan officers. I have at least 6-8 leads per day that are given quotes or called upon. We have also added life insurance to our agency to give us up front revenue. If you approach the owner of any of these banks, or realtor offices, you can offer them a percentage of your book or revenue if they are hesitant on doing business with you. I make no cold calls and 50-55% call me on a daily basis. The other half know I"m calling because they are told I will be giving them a call to help them out with their homeowners insurance as it is a requirement. I then lead into the auto and life insurance...etc.