Checking out different search engines, using specific phrases for my market and turned up this very slick page. Someone is pouring mega bucks into this.
According to my software ehealthmedicareplans.com is spending an estimated $46,700 per month in pay per click advertising (getting 14,100 clicks on 7,000 key words).
The top web sites in that space are spending north of $250,000 per month in PPC advertising this time of year.