Mailing list

[ayres]

I posted this question in the direct mail forum but did not get any responses so Im gonna try it here.

I live in an area with a small population. When I look at lead list in my area for ages 50-74 I only get 4600 addresses. I want to work part time in final expense for now and am shooting to get 20 leads a month. Will 4600 addresses hold up long term if I do my own mail drops? Also, once I mail to all of these, would I just send another mailer to these same people?

 

[VolAgent]

That is basically 4 and half drops of 1,000 each. Assuming a 1% return rate, you would need to do two drops a month to get 20 leads. So basically 2 and a half months worth of data. I would say marginal depending upon what the actual return rate is.

You'll probably need another area to rotate between to be able to safely get 20 leads per month indefinitely.

 

[sshafran]

Will 4600 addresses hold up long term if I do my own mail drops

No.

 

[ayres]

so what is a good number to look for when it comes to a mailing list that will sustain the 20 leads a month? should I expand my area until I have 20,000 addresses, 40,000, etc

 

[sshafran]

so what is a good number to look for when it comes to a mailing list that will sustain the 20 leads a month? should I expand my area until I have 20,000 addresses, 40,000, etc

Keep expanding until you don't have anyone to talk to. But, until you mail - you won't have anyone to talk to.

 

[bboman23]

35,000 is a good number for rotation. If you want to work small rural areas, you will have to work a larger territory.

 

[Todd King]

so what is a good number to look for when it comes to a mailing list that will sustain the 20 leads a month? should I expand my area until I have 20,000 addresses, 40,000, etc

Another thing to consider is that you don't want to drop to the same area sooner than 3 months.

 

[ayres]

do you drop the same exact mail piece when you work through the list and start the rotation over or is there a follow up type of mail piece that you use?

 

[ayres]

Also should I expand the ages in my list criteria? Or should I include an income filter of $0 - $50,000?

 

[Todd King]

Most agents pick a card and stick with it. Seems the E-64 (take a look at it on LeadConnections.com) is what most agents go with.

You should definitely go down to $0 for FE Clients, but going to $40K should be enough on the higher end.

Secondly, doing a drop all the way down to age 50, I wouldn't recommend. I wouldn't go lower than age 60 or so. Maybe push it down to 58. I wouldn't really go higher than age 78 either.