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Seniors are all about feeling secure. You need to understand this reality when you call upon these people. If not, get out of your cubical and sit down with these people eye ball to eyeball belly button to belly button. You will quickly realize that there is a sizable percentage that want predictable costs, and that includes no deductibles. They would rather budget a small monthly payment then to be wacked by the proposed $550.00 deductible and 20% of the unknown. When you get to a fixed income you will understand why they think this way.