Midyear-2008 Lead Company Update

[Crabcake Johnny]

They do use many affiliates however claim never to use email spam. And "search driven" does not mean 100% PPC.

However, a great source for quality volume. For me, they have the highest conversion for Leadpod.

 

[dmiller90]

They do use many affiliates however claim never to use email spam. And "search driven" does not mean 100% PPC.

However, a great source for quality volume. For me, they have the highest conversion for Leadpod.

Glad I could introduce you to them, and Leadpod. Now my Area is jammed with Newbies that have no clue!!! Just teasing!!!! and giving you a hard time!!

 

[Crabcake Johnny]

lol - second highest conversion for me? Vimo at $4.80 a pop.

 

[CHUMPS FROM OXFORD]

Matt (from HTQ)...Thank you for your comments.

Can you address (specifically) two issues:

*Why do you use EHealth? As you know, brokers don't like it. Are you prepared to end your relationship with EHealth, considering some other lead companies don't use them, and many brokers may be migrating to those companies.

*Can you discuss all of the "key words" you use with the search engines? As an example...do you ever use "dental", "medicare", "medicaid" or "vision" in health leads?

Thanks

 

[Guest]

I realize that, My point was your post on Affiliate Leads. Also you state on your Website that Producer Pipeline is 100% Search Driven, that is far from being the Truth. They use several affliates. Once again, No Major Vendor that deals in Volume is strictly running a PPC campaign.

I think that while Benepath does sell leads to other lead brokers as an affiliate, they never, ever buy affiliate leads and resell them to Benepath clients. As has been mentioned, they are exclusive to the agent who has that particular zip code. That's why he's sold out, you can't buy 50 a day from him if he only generates 25 and you never will be able to.

Also, his leads are search engine or organic driven, arguably the best options.

 

[Guest]

What's unique about Benepath is just what you stated - after they enter their info they hit your Norvax quote engine and Benapath designs the page with your info on the left.

So you bring the Hype, get a new agent to sign up, Benepath Leads, Norvax Quote engine, and what do you have? A new agent that has no clue, spends all his or her money on the tools and makes minimal sales. I seen a Agent from Illinois that this happened to, and spoke to him, You guessed it BROKE!!! Too Much Hype and Plugs for me.


$18.00-$19.00 per lead, they better be decent. Also sells leads to Vimo. (Affiliate) so I guess Affiliate Leads Suck?

Yes and as I've said before it's because they do not know how to sell, period. That's the missing element!

 

[MattMcWilliams]

Matt (from HTQ)...Thank you for your comments.

Can you address (specifically) two issues:

*Why do you use EHealth? As you know, brokers don't like it. Are you prepared to end your relationship with EHealth, considering some other lead companies don't use them, and many brokers may be migrating to those companies.

*Can you discuss all of the "key words" you use with the search engines? As an example...do you ever use "dental", "medicare", "medicaid" or "vision" in health leads?

Thanks

The answer to both questions is out of my realm. However, I seriously doubt (OK, assure you) that our marketing department does not bid on those keywords. Reasons are two-fold: 1. crappy quality 2. bad conversions

We do monitor affiliate keyword bidding though. It is something we "spot check" on when we review credit requests from agents.

One of the things that we have access to is the referrer of the leads. This allows us to track the keyword bidding and also SEO pages affiliates use.

We recently (well actually its been almost a year) got rid of an affiliate who was using medicaid sites and was ranked #2 on Google's natural listings for terms like "medicaid information," "medicare insurance," "medicaid doctors" etc.

She sent us about 15 leads and we noticed her sites. She also had some decent sites that focused on terms like "homeowners insurance" and when we told her we would not accept leads from the bad sites, she left. Even though 1/2 of her leads were good, we did not want the rest so we in effect got rid of her.

Ultimately, we do not pay for bad leads and that includes leads that come from sources we don't like (i.e. free iPod sites, medicaid keywords, dental keywords, etc.).

This is the best thing we can do. Not pay them!

I would equate it to if you are an agent and your clients don't pay their bills. Well, the companies are not going to pay you either!

By not paying them, we are effectively saying, send us good leads only or else find someone else to work with.

The good affiliates (who also happen to be the BIG ones) stay and send good leads and love us. The bad ones take their business elsewhere...usually to the newer, smaller companies that quite frankly will be out of business in 2 years or bought by companies like us.

 

[CHUMPS FROM OXFORD]

Thanks. I'm glad that HTQ does not use those key words. I am still interested on HTQ's official response to the "EHealth" question though.


NetQuote drives me up a wall with their use of "dental" in their key words.

Last week, when I asked a manager why they did that...she replied (and I'm not kidding)..."That's just the way we do business."

 

[MattMcWilliams]

Last week, when I asked a manager why they did that...she replied (and I'm not kidding)..."That's just the way we do business."

No comment

 

[dmiller90]

The answer to both questions is out of my realm. However, I seriously doubt (OK, assure you) that our marketing department does not bid on those keywords. Reasons are two-fold: 1. crappy quality 2. bad conversions


No these keywords are better,

KeywordAffinity renters insurance 43.3 homeowners insurance 33.9xhome owners insurance 30.2xinsurance quotes 28.5xhome insurance26.6xaarpmedicarerx.com24.3xmutual of omaha20.9xcheap auto insurance20.7xWeb Hosting, VPS and Dedicated Servers by eBoundHost20.6xWeb Hosting, VPS and Dedicated Servers by eBoundHost18.6xWeb Hosting, VPS and Dedicated Servers by eBoundHost17.3xUS Office of Personnel Management16.0xdisability insurance15.5xhealth insurance14.6xWeb Hosting, VPS and Dedicated Servers by eBoundHost14.3x